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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

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Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

Human rights activist Annie Raman on Fort Review.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.

SA as a launchpad for talking to Africans in Africa

Gau Narayanan 21 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Emerging technologies harnessed for economic development of Africa

Emerging technologies harnessed for economic development of Africa

19 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Why it's time to reevaluate your customer communication, starting with email

Wynand Smit 13 Feb 2018

Africa CEO Forum 2017.

Powering competitiveness in Africa

12 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset

The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling 7 Feb 2018

New Africa-wide initiative will create jobs

New Africa-wide initiative will create jobs

7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

Embrace digital but ignore traditional media at your peril

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini 1 Feb 2018

Tell the authentic stories of Africa

Tell the authentic stories of Africa

Moliehi Molekoa 31 Jan 2018

Pixabay via .

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Godfrey Sserwamukoko, MD, iWayAfrica Uganda.

#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

Louise Marsland 24 Jan 2018

Brendah Nyakudya-Dandala, founder of Content Candy.

Content Candy expands to Zimbabwe

19 Jan 2018

What travel marketers need to know about Facebook's News Feed change

What travel marketers need to know about Facebook's News Feed change

Natalia Rosa 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

Closing the wealth gap in Africa

Closing the wealth gap in Africa

Kingsley Ighobor 9 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

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