Nicola Cooper

Senior Trend Analyst & Cultural Strategist at Nicola Cooper & Associates (NC&A)
Location:South Africa

Profile

Nicola Cooper is a trend researcher, analyst and cultural strategist at Nicola Cooper & Associates (NC&A), as well as in-house trend research at 99c advertising and communications agency
#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 1 Jan 2020

#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 22 Jan 2019

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

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