Louise Burgers

Content Director at Source Content Marketing Agency
Location:Cape Town, South Africa

    Profile

    Louise Burgers (previously Marsland) is Founder/Content Director: Source Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter.
    Read more

    Current employment

    Content Director
    Source Content Marketing Agency - www.sourceagency.co.za
    Present - Cape Town
    Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

    Skills

    Content Strategist, Editor, Publisher, Writer, Training, Strategy and planning, B2B media, Sub Editing, Leadership skills, Public speaking

    Qualification

    Masters in Commerce
    Year completed:2008
    Education level:Masters
    Final year subjects:Strategy & Organisational Dynamics
    Institution:University of KwaZulu Natal
    Location:Durban, South Africa
     
    National Diploma
    Year completed:1987
    Education level:Diploma
    Final year subjects:Journalism & Political Science
    Institution:Pretoria Technikon
    Location:Pretoria, South Africa
     
    #AfricaCom: The many VOD markets

    Video on Demand in Africa is hampered by high data costs and driven by consumer behaviour change...

    By Louise Burgers 25 Nov 2019

    #AfricaCom: TV content future will be shaped by OTT

    OTT has disrupted the way we experience content: visually, auditory and in several other ways...

    By Louise Burgers 20 Nov 2019

    Africa's growth rests on economic empowerment of women

    Women need to access the new economic Pan-Africanism on the continent, said Dr Vera Songwe, UN ECA head...

    By Louise Burgers 1 Nov 2019

    AfCFTA must be linked to women empowerment

    A resolution taken at the annual Africa Women Innovation and Entrepreneurship Forum conference, calls on the economic empowerment of women to be linked to the Africa Continental Free Trade Agreement (AfCFTA)...

    By Louise Burgers 31 Oct 2019

    The significant shift from aspirational to inspirational brands

    The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

    By Louise Burgers 13 Sep 2019

    The SA consumers with the power to make or break brands

    The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

    By Louise Burgers 12 Sep 2019

    Empowering news organisations through technological innovation

    Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

    By Louise Burgers 28 Aug 2019

    Joburg to host first Advertising Week Africa

    Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

    By Louise Burgers 12 Aug 2019

    #AfricaLeads: Africa is one of the most fertile regions for growth across industries

    Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

    By Louise Burgers 19 Jul 2019

    Creating a brand safe environment for advertisers in Africa

    Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

    By Louise Burgers 11 Jul 2019

    #AfricaLeads: Africa poised for substantial growth

    Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

    By Louise Burgers 10 Jul 2019

    #AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

    JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

    By Louise Burgers 13 Jun 2019

    #NEWSWATCH: Global relief effort after Cyclone Idai devastation

    Cyclone Idai which hit Mozambique, Zimbabwe and Malawi a week ago, has been described as probably the worst weather-related disaster to hit the Southern Hemisphere...

    By Louise Burgers 21 Mar 2019

    #DesignIndaba2019: Creating architecture for the African continent for the next 100 years

    Design can and should have a positive impact on communities, says architect and African Design Centre fellow, Tshepo Mokholo...

    By Louise Burgers 4 Mar 2019

    #DesignIndaba2019: We need to believe in African mermaids

    It is important to tell the joyful African stories, not just those of pain and suffering...

    By Louise Burgers 4 Mar 2019

    #DesignIndaba2019: Designing with dignity

    Bizcommunity.Africa interviews Niger architect Mariam Kamara on how architects have an important role to play in designing "thinking spaces"...

    By Louise Burgers 2 Mar 2019

    #DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

    How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

    By Louise Burgers 1 Mar 2019

    #DesignIndaba2019: Together, we can change systems

    Designers need to work together to solve crises in the world. This is the message from one of the first speakers at Design Indaba 2019 in Cape Town, 27 February to 1 March, Nicole Nomsa Moyo...

    By Louise Burgers 27 Feb 2019

    #BizTrends2019: 9 Africa Trends for 2019

    Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

    By Louise Burgers 31 Jan 2019

    #AfricaCom: 'Don't die with your idea'

    The Africa Video Forum at #AfricaCom 2018, this year grappled with funding models for original content on the continent and the disruption that mobile brings...

    By Louise Burgers 23 Nov 2018

    Next >