Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews


Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, and can be reached at ...
Read more

Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town


SEO, Blogging, Creative writing, Journalism print and online


BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Location:Johannesburg, South Africa
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Location:Johannesburg, South Africa
#BehindtheSelfie with Sibongile 'Sbosh' Mbuzwana, client partner at BrandTruth DTGL

This week, we go behind the selfie with Sibongile 'Sbosh' Mbuzwana, client partner at BrandTruth DTGL...

By Leigh Andrews 3 days ago

#CreativeMornings: From homework support group to academic success in Khayelitsha

Cindy Mkaza-Siboto is co-founder of Emagqabini Education Academy, the community-based, educational non-profit organisation operating in Khayelitsha that assists township learners with after-school academic support, mentorship and career planning, based on Mkaza-Siboto's own sister Yonela's academic struggles. Here's how they've grown to support more than 100 learners...

By Leigh Andrews 3 Dec 2019

#FairnessFirst: Taking action beyond #16DaysofActivism

Unfortunately, gender-based violence is a harsh reality of everyday life for the majority of South African women. Here's what's being done to not just take a stand but also act to end GBV this #16DaysofActivism and beyond, with UN Women's global #OrangetheWorld campaign...

By Leigh Andrews 2 Dec 2019

#BehindtheSelfie with... Stephen Werner, station manager at KFM

This week, we go behind the selfie with Stephen Werner, now station manager at KFM for Primedia Broadcasting, Cape Town...

By Leigh Andrews 27 Nov 2019

#EntrepreneurMonth: Simon Dingle on how media is being reimagined in the 21st century

With his characteristic dry, wry wit in full force, I sat down with entrepreneur-at-heart Simon Dingle for an exclusive interview after his Catalyst Africa presentation, on why an open internet that connects people is a winner for every industry...

By Leigh Andrews 25 Nov 2019

#AfricaCom: Searching for the next 'M-Pesa unicorn', skilling Generation Disrupted

An all-female AfricaCom panel discussed the fact that the backbone of a truly digital economy is hyper-connectivity. While M-Pesa is still celebrated a decade after it disrupted the way money works on the continent forever, digital inclusion remains a problem. How do we scale innovation, yet leave no-one behind?

By Leigh Andrews 25 Nov 2019

#AskAfrikaAhaMoment: Don't force every engagement into an experience...

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Orange Index report to isolate standout service excellence trends, as these are informing and transforming business today. Here's what you missed...

By Leigh Andrews 22 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 21 Nov 2019

#BehindtheSelfie with... Simon Spreckley

This week, we go behind the selfie with Simon Spreckley, executive creative director at Hoorah Digital consultancy...

By Leigh Andrews 20 Nov 2019

The PRC on why the future of data is fusion

Get ready for a wealth of acronyms! The newly refreshed Publisher Research Council (PRC) showcased the power of the PAMS Brands and People, Products and Platforms (PPP) fused data, providing a teaser of insights on consumer media habits and preferences, media usage throughout the day on different devices and usage of different media at the same time. Here's what you missed...

By Leigh Andrews 19 Nov 2019

#AfricaCom: Tech skills needed to create future jobs on the 'side-hustle' continent

Up to 18 million jobs need to be created annually just to absorb the new entrants each year. This is unprecedented globally and doesn't even include the unemployed and underemployed...

By Leigh Andrews 18 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 15 Nov 2019

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presented the final keynote session of the second day of AfricaCom 2019. As "a South African who lives and breathes the African dream," she explains why they're retelling possibly the greatest African story of all time, with global appeal...

By Leigh Andrews 14 Nov 2019

#BehindtheSelfie with... Brendan Linley Arries

This week, we go behind the selfie with Brendan Linley Arries, creative technologist/manager at HelloFCB+...

By Leigh Andrews 13 Nov 2019

#AfricaCom: How to accelerate digital transformation to 5G the right way

The 22nd edition of Africacom took place from 12 to 14 November 2019 at the CTICC in Cape Town. Chair for the first morning of Africacom's headline keynotes was Toby Shapshak, editor-in-chief of Stuff magazine, with Paul Scanlan, CTO of carrier business group at Huawei technologies, up first on all things 5G and even 'facial recognition' of fish...

By Leigh Andrews 12 Nov 2019

#CatalystAfrica: Simon Dingle debunks fintech and cryptocurrency myths

Simon Dingle started his Catalyst Africa presentation by confirming that when he's not making apps or writing books, he loves thinking out loud in public about a variety of divergent topics...

By Leigh Andrews 12 Nov 2019

#FairnessFirst: Transforming your business to win in the age of experience

The final standout session from the Kantar customer experience (CX) advantage 2019 masterclass featured lessons from diversity and inclusion initiatives to transform your business strategy from the inside-out, leverage the experience advantage and get CX right, as presented by Kantar's customer experience consultant Sibongile Vilakazi...

By Leigh Andrews 11 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

#BehindtheSelfie with... Nomali Cele

This week, we go behind the selfie with Nomali Cele, writer, blogger and critic who writes the life, culture and plus-size style blog, 'Nomali from Soweto'...

By Leigh Andrews 6 Nov 2019

Next >