Loeries 2019

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#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 5 hours ago

Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

19 hours ago

2019 Global Awards live judging sessions to be held in 8 countries worldwide

Eight Global Awards live judging sessions will be held at agencies around the world...

22 hours ago

Advertising Week reveals speaker line-up

Global thought leaders coming to Johannesburg for inaugural Advertising Week Africa...

1 day ago

Why 9:41 am means something

How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?

By Kabelo Binns 2 days ago

#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, which turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry...

By Leigh Andrews 2 days ago

2019 Lisbon International Advertising Festival gets global grand jury

The grand jury of the 2019 Lisbon International Advertising Festival has been announced...

3 days ago

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 16 Aug 2019

Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

New media is misrepresenting women in Africa: what feminists can do

So-called 'new media' emphasises gender norms and portrays women as sex objects, morally deficient, and vulnerable...

By Sharon Adetutu Omotoso 8 Aug 2019

#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...

By Leigh Andrews 2 Aug 2019

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

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