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The ACA is the official representative body of South Africa's advertising and communications profession.
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Effie Awards SA issues call for judges for 2026 programme
Effie Awards South Africa, hosted by the Association for Communication and Advertising (ACA), invites senior marketing and communications professionals to apply to participate as judges for the 2026 Effie Awards South Africa programme. 10 Feb 2026 Read more
Effie 2026 call for entries announced
Effie South Africa has issued the call for entries for the 2026 Effie Awards South Africa, inviting agency and client partner teams to put forward the work that has delivered measurable impact in the market. Recognised globally as the benchmark for marketing effectiveness, the Effies reward campaigns that don’t just resonate creatively - they demonstrate how strategy, execution and evidence combine to drive real results. 9 Feb 2026 Read more
Effie College announces inaugural South African winners
The inaugural Effie College programme in South Africa has named its first winners, following a live brief sponsored by Nedbank and a multi-stage judging process grounded in Effie’s effectiveness principles. The initiative drew student teams from four institutions: the University of Cape Town (UCT), University of Johannesburg (UJ), North-West University (NWU), and the AAA School of Advertising (AAA). 25 Nov 2025 Read more
Applications open for the 2026 ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA), together with programme sponsor GIB Insurance, invites applications for the 2026 intake of the ACA Women in Leadership (WIL) Programme. Open only to women working at mid-management level and above in the marketing and communications sector, the programme develops confident, values-driven leaders equipped to create meaningful impact in their organisations and the wider industry. 24 Nov 2025 Read more
The ACA celebrates 5th Women in Leadership cohort, marking 100 graduates
The Association for Communication and Advertising (ACA), together with programme sponsor GIB Insurance, is proud to announce the 16 graduates of the fifth ACA Women in Leadership (WIL) cohort. The 2025 programme commenced on 10 April. Following a graduation ceremony on 17 September, this milestone intake brings the total number of women who have completed the programme to 100. 30 Sep 2025 Read more
Effie College launches in South Africa
YouthX Challenge by Nedbank kicks off with four top universities competing for marketing effectiveness honours. 26 Sep 2025 Read more
Effie Awards Gala tickets now available – celebrate the work that delivered real impact
Effie South Africa is pleased to announce that tickets for the 2025 Effie Awards Gala are now available for purchase. 16 Sep 2025 Read more
ACA launches white paper on AI: a call for informed, responsible adoption across the industry
The Association for Communication and Advertising (ACA) has released Marketing with Machines: AI and the Future of Advertising and Communications in South Africa - an ACA Future Industry Committee initiative authored by Jarred Cinman (CEO, VML South Africa) and Tim Spira (head of marketing technology, data and insights, Investec), with contributions from leading industry professionals. 8 Sep 2025 Read more
2025 Effie Awards South Africa finalists announced
Effie South Africa has announced that 44 finalists have been selected following the first round of judging for the 2025 programme. These finalists represent cases that have clearly demonstrated effectiveness in delivering against their stated objectives, and are now in the running to win a coveted Effie Award. 12 Aug 2025 Read more
Effie South Africa announces 2025 grand jury in record-breaking entry year
Effie Awards South Africa has announced the senior panel of industry leaders who will serve on the 2025 grand jury. Tasked with awarding the programme’s highest honour – the coveted Grand Effie – this respected group of professionals will evaluate this year’s gold-winning campaigns to determine whether any meet the exceptional standard required for the award. 7 Aug 2025 Read more
ACA welcomes new board and leadership team for 2025/26
The 78th Annual General Meeting of the Association for Communication and Advertising (ACA) took place on Wednesday, 16 July 2025, where the new board of directors and executive committee (Exco) for the 2025/26 fiscal year was confirmed. 22 Jul 2025 Read more
Record entries drive expansion of 2025 Effie Awards South Africa jury
Effie South Africa has confirmed that its 2025 jury has been expanded following a record number of entries for this year’s programme. A total of 112 entries were received - an unprecedented 44% increase over the 2024 season. 15 Jul 2025 Read more
The ACA joins the global alliance of communications agencies
VoxComm, the global voice of communications agency associations, is pleased to announce the expansion of its global footprint with the membership of the Association for Communication & Advertising (South Africa) and the Union des Agences Conseil en Communication (Morocco). Their arrival marks a first in VoxComm’s history: all continents are now represented, affirming its role as the global voice for communications agencies. 30 Jun 2025 Read more
Creating space to grow: Building an industry that nurtures its own
From bursaries to GenEra to women in leadership, Sarah Dexter, CEO of MullenLowe South Africa and ACA Education Tribe lead, shares how the ACA is continuing to invest in talent and education as a long-term commitment to industry resilience. 27 Jun 2025 Read more
Introducing the Effie Lions Foundation: Building a marketing industry for everyone
Global non-profit aims to futureproof the industry through access and innovation. 13 Jun 2025 Read more
Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers
Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year's Index continues to reflect the evolving landscape of impactful marketing. 12 Jun 2025 Read more
Representation in action: ACA and Open Chair back 15 lionesses attending Cannes Lions Festival
As the global advertising and creative industries get ready for their annual migration to Cannes in the French Riviera, 15 inspiring and talented South African women will be joining them - thanks to an incredible initiative from the Cannes Lions ERA (Equity, Representation, and Accessibility) Programme and local platform, Open Chair. 11 Jun 2025 Read more
Effie Awards South Africa announces 2025 jury panel
Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme, with this year’s theme reminding us that “You Can’t Fake Real Impact.” The Effie Awards remain the globally recognised benchmark for marketing effectiveness, rewarding ideas that are grounded in insight, fuelled by creativity, and proven to deliver real business results. 6 Jun 2025 Read more
The ACA launches a podcast for the curious and committed
The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry. Hosted by Dineo Mashiane, the series brings together diverse voices for honest, insightful dialogue - starting with a candid conversation with ACA executive director Gillian Rightford. 13 May 2025 Read more
Welcome to GenEra: A new chapter for young creatives in advertising
The ACA introduces GenEra – a fresh platform empowering young professionals in advertising. The launch event brings together bold voices to inspire the next generation of industry professionals. 12 May 2025 Read more

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Tel: 010 880 3399
Email: az.oc.asaca@oec
www.acasa.co.za