Brand strategy | Bizcommunity

Brand strategy | Bizcommunity

News

Dealers

Inside iCaur: Chery’s new EV brand set for South Africa

10 hours

Marketing

The cashback arms race: Why your loyalty programme is a brand tax

Mosa Ntwampe, Issued by Brave Group 1 day

The awards were held on 16 April in Johannesburg. Source: Black At.

Advertising

Key marketing figures win at Dare Awards 2026

17 Apr 2026

Image credit: on Pexels

Aesthetic Medicine

The 63% parity threshold: Why SA beauty brands are falling into the “vibe” trap

Nomthandazo Masilela 15 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

The summit was launched in 2025. Source: Supplied.

Branding

Inside Pat on Brands' Business to Brand Summit

Karabo Ledwaba 13 Apr 2026

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

Retail Marketing

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

10 Apr 2026

Experience-led retail on the rise as Cape Union Mart partners with Pieter-Steph du Toit

Retail Marketing

Experience-led retail on the rise as Cape Union Mart partners with Pieter-Steph du Toit

30 Mar 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

South African Tourism appoints new CMO and COO

Tourism

South African Tourism appoints new CMO and COO

25 Mar 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

Eleven global strategy leaders join Ellie Bamford to define the year’s best in creative effectiveness. Source: Supplied.

Advertising

Meet the global leaders guiding NYF's 2026 Creative Effectiveness Awards

20 Mar 2026

Ivan Moroke (right) is joining Ann Nurock (left) as an executive director at Relationship Audits SA (Image supplied)

Marketing & Media

EXCLUSIVE | Ivan Moroke joins Ann Nurock at Relationship Audits

16 Mar 2026

Why data protection is the new currency for consumer trust in 2026

CRM

Why data protection is the new currency for consumer trust in 2026

Lungelo Dlamini 13 Mar 2026

The official deadline to enter is 23 April 2026. Source: Supplied.

Advertising

New York Festivals names 2026 Executive Jury

27 Feb 2026

PR & Communications

PRCA Africa expands sustainability committee

25 Feb 2026

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 24 Feb 2026

Geely Auto kicks off 2026 with strong global sales growth

Commercial & Industrial

Geely Auto kicks off 2026 with strong global sales growth

23 Feb 2026

How India and China are reshaping Africa's auto parts industry

Manufacturing & Parts

How India and China are reshaping Africa's auto parts industry

Andre Scholle 20 Feb 2026

Kaya 959 has announced the appointment of Tumi Rabanye as its new head of marketing (Image supplied)

Radio & Audio

Tumi Rabanye comes home to Kaya

20 Feb 2026

The Investec zebra in front of Nelson Mandela Square. Image: Supplied.

Branding

#BehindtheBrand | Inside Investec’s global brand strategy

Karabo Ledwaba 18 Feb 2026

Toyota moves to strengthen grip on SA market in 2026

Dealers

Toyota moves to strengthen grip on SA market in 2026

Imran Salie 17 Feb 2026

Eric D’Oliveira, chief revenue officer, Mediamark, says radio's muscle matters more than ever (Image supplied)

Radio & Audio

#WorldRadioDay | Radio asserts its place at the centre of brand strategy

Eric D’Oliveira 13 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

Digital

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026

Kantar announces senior appointments in South Africa and Africa

Digital

Kantar announces senior appointments in South Africa and Africa

Issued by Kantar 20 Jan 2026

Entrepreneurship

SA entrepreneurs get new brand-building support network

13 Jan 2026

Artificial Intelligence

WPP turns decades of data into AI agents with new Agent Hub

12 Jan 2026

Branding

Design Bridge and Partners launch bold new corporate brand for Tiger Brands

Issued by Ogilvy South Africa 11 Dec 2025

VML acquires digital innovation agency

Advertising

VML acquires digital innovation agency

8 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

Podcasts

Why culture drives brand relevance – dentsu’s X-Rated Conversation

Issued by Dentsu 26 Nov 2025

Effie College announces inaugural South African winners

Education

Effie College announces inaugural South African winners

Issued by Association for Communication and Advertising 25 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Image credit: Skims

Aesthetic Medicine

Diarrha N’Diaye to develop beauty and fragrance at Skims

4 Nov 2025

Communications leader, Perri King, crowned at Forty Under 40 South Africa

DEI

Communications leader, Perri King, crowned at Forty Under 40 South Africa

28 Oct 2025

Advertising

Online gambling ads: Somebody has to say “enough”

Sarah Britten 27 Oct 2025

You have until 6 October to nominate. Source: WFA.

Marketing

Meet WFA's Global Marketer of the Year jury

3 Oct 2025

Heineken launches special edition Track Bottle Collection

Packaging

Heineken launches special edition Track Bottle Collection

29 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 4 Sep 2025

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Artificial Intelligence

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Issued by University of Johannesburg - Marketing Management 3 Sep 2025