Latest newsAccording to research conducted by Marketing Week, almost 60% of B2B marketers say brand building isn’t a priority. 22 Oct 2025 Read more Across South Africa, word-of-mouth remains the circulatory system of trust. But in 2025, the heart of that system is primarily digital, and happens via WhatsApp. For CMOs and brand owners seeking authentic reach, WhatsApp is the killer app for cultural diffusion. 21 Oct 2025 Read more CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already leveraging generative AI, while 79% are utilising traditional AI. 2 Oct 2025 Read more The chief marketing officer once held a seat at the top table. This role was the voice of the customer, the guardian of the brand, and the architect of growth. Today, that seat looks increasingly precarious. 29 Sep 2025 Read more Brave Group has been shortlisted eight times at this year’s New Generation Awards, reaffirming its place at the forefront of marketing innovation in South Africa. 17 Sep 2025 Read more Advertising is at a crossroads. Brands don’t need more suppliers to churn out campaigns; they need partners who can move the growth needle. Yet too many agencies are still competing on cost, chasing vanity metrics, and accepting their relegation to ‘order takers’. That path only leads to irrelevance. 10 Sep 2025 Read more Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer to as the ‘mass market’. 4 Sep 2025 Read more Nkateko Khosa, senior PR practitioner at the public relations and communications company Bold, writes about how PR and reputation management can benefit a company’s share price. 3 Sep 2025 Read more As consumers grow weary of polished corporate messaging, agencies are turning to creators and influencers for greater credibility. 21 Aug 2025 Read more How CMOs and ad agencies can work together to make marketing more effective than ever before. 15 Aug 2025 Read more Advertising is shifting fast. Creators now command attention once held by traditional media. Bravado's Andile Rapiya unpacks how this shift is reshaping brand strategy, media planning, and marketing. 28 Jul 2025 Read more The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs should be worried. 14 Jul 2025 Read more Brave Group, South Africa’s leading tech-forward marketing company, is proud to announce that its award-winning AI-powered marketing platform, Forge by Brave, will be the official sponsor of two prestigious categories at the 2025 New Generation Awards: 2 Jul 2025 Read more Google’s launch of Veo 3 is an opportunity to pivot boldly. 19 Jun 2025 Read more Artificial Intelligence (AI) presents our country with an unprecedented opportunity to stimulate development and promote rapid technological advancement. 6 Dec 2024 Read more AI is a transformative, democratising force in the creative industries because it fosters greater inclusivity and efficiency in marketing. 28 Nov 2024 Read more How Brave Group's digital-first brand experience agency used AI for Nedbank's award-winning 'We’re for Africa' campaign. 19 Nov 2024 Read more The story of how artificial intelligence can transform South Africa's economy and society for the better. 1 Nov 2024 Read more The advertising sector is long overdue for reinvention. This is why we built Forge by Brave. 22 Oct 2024 Read more SA’s top integrated agency achieves significant success with an artificial intelligence-driven production process called Forge by Brave. 9 Oct 2024 Read more
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