ROI | Bizcommunity

ROI | Bizcommunity

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Zanetti AI Institute's last public masterclass comes to Sandton on 18 and 19 November

Artificial Intelligence

Zanetti AI Institute's last public masterclass comes to Sandton on 18 and 19 November

Issued by Zanetti AI Institute 16 hours

Cautious optimism is returning to agency-side strategy as practitioners deliver bigger outcomes for CMOs, says Warc’s The Future of Strategy 2026 (image supplied)

Marketing

Cautious optimism returns as agency-side strategy delivers bigger outcomes for CMOs

2 Nov 2026

In Part 2 of our #BlackFriday hangover series, Heath Batt, new business development manager, South Africa - Smollan Technologies, looks at what you should be asking about your Black Friday performance (Image source: © 123rf )

Retail

#BlackFriday hangover | Part 2: Mining the gold that comes out of Black Friday data

Heath Batt 23 Oct 2026

Phoebe Opperman

Design

Beyond the Pixel-Pusher Tax: Why strategic design should start on Day 0

Phoebe Opperman and AJ van den Heever, Issued by DUO Marketing + Communications 20 Oct 2026

In this exclusive article, Heath Batt, new business development manager, SA, Smollan Technologies, looks at what your sales data can teach you before #BlackFriday even arrives (Image source: © 123rf )

Retail

#BlackFriday hangover | Part 1: What your sales data can teach you before the event

Heath Batt 19 Oct 2026

DMASA announces finalists for the 2026 Assegai Awards

Direct Marketing

DMASA announces finalists for the 2026 Assegai Awards

Issued by DMASA 19 Oct 2026

The next big shift in business messaging

Digital

The next big shift in business messaging

Issued by Celerity.chat 15 Oct 2026

The marketing accountability gap every CEO and CFO should be asking about

Marketing

The marketing accountability gap every CEO and CFO should be asking about

JG Bezuidenhout, Issued by Offernet 15 Oct 2026

Image source: DC Studio from

Advertising

Global ad spend set to hit $1.34tn in 2026 driven by AI and mega-events

8 Oct 2026

How BusinessTech sponsored articles help South African companies thrive

Online Media

How BusinessTech sponsored articles help South African companies thrive

Issued by Broad Media 7 Oct 2026

Warc’s The Future of Strategy 2026, shows a cautious optimism returns to agency-side strategy as influence with clients grows (Image supplied)

Marketing & Media

AI adoption moves strategy into the spotlight for human insight

6 Oct 2026

Brands can now search, hire, and manage Snapchat creators on Collabstr, with over 25% of its one million plus creators ready to work (Image source: © 123rf )

Social Media

Platform gives brands direct route to Gen Z and millennials

5 Oct 2026

Make your 2027 budget work harder: Prioritise water cost savings now

Facilities & Property Management

Make your 2027 budget work harder: Prioritise water cost savings now

Zea Gove, Issued by Propelair SA 1 Oct 2026

Award-winning digital marketing agency puts performance marketing first in South Africa

Digital

Award-winning digital marketing agency puts performance marketing first in South Africa

Issued by Oak Ventures 23 Sep 2026

Warc has released the 5th edition of Warc Rankings analysis linking creativity and effectiveness in The health of creativity 2026 (Image supplied)

Advertising

Why award-winning creative ideas double campaign impact

18 Sep 2026

WesBank returns as Headline Sponsor for 2026 New Generation Awards

Digital

WesBank returns as Headline Sponsor for 2026 New Generation Awards

Issued by WesBank New Generation Awards 3 Sep 2026

From visibility to clinic visits: What IPPF’s results reveal about healthcare communication

Media

From visibility to clinic visits: What IPPF’s results reveal about healthcare communication

Issued by Bohemian 2 Sep 2026

Loyalty is more than points and prizes: Why SA businesses need to rethink customer retention

CRM, CX, UX

Loyalty is more than points and prizes: Why SA businesses need to rethink customer retention

Issued by Game Plan Consulting 2 Sep 2026

Why is sanitation technology essential?

Facilities & Property Management

Why is sanitation technology essential?

Issued by Propelair SA 31 Aug 2026

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Events & Conferencing

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Issued by CEM Africa Summit 17 Aug 2026

Calculating your career ROI: When education pays off – and when it absolutely doesn’t

Higher Education

Calculating your career ROI: When education pays off – and when it absolutely doesn’t

Ravin Baburam, Issued by Regent Business School 13 Aug 2026

Sponsorship

Sponsorships | From ritual to ROI, fans create loyalty, brand advocacy and commercial value

Uyanda Manana 13 Aug 2026

Meet Sebastian Krogh: Helping brands turn data into better decisions

Marketing

Meet Sebastian Krogh: Helping brands turn data into better decisions

Issued by Vicinity Media 30 Jul 2026

Profitable growth has a measurement problem

Marketing

Profitable growth has a measurement problem

Issued by Incubeta 29 Jul 2026

All the data. None of the answers

Marketing

All the data. None of the answers

Ryan Sauer, Issued by Redwood Analytics 29 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

World PR Day

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

17 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Marketing

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

Banks have a massive digital opportunity hiding in plain sight

Banking

Banks have a massive digital opportunity hiding in plain sight

Issued by Location Bank 8 Jul 2026

SEM's Eden Marais explores the role businesses and the creative industry can play in creating meaningful pathways for young talent. (Image supplied)

Youth Month

#YouthMonth | The next generation isn't a risk - they're your ROI

Eden Marais 30 Jun 2026

WPP Enterprise Solutions has signed a strategic collaboration agreement with AWS to operationalise agentic AI for brands (Image source: © 123rf )

Artificial Intelligence

Delivering AI systems at the speed and scale to meet consumer demand

25 Jun 2026

Why the best clients build agency partnerships, not supplier lists

Marketing

Why the best clients build agency partnerships, not supplier lists

Issued by Penquin 24 Jun 2026

Got award-winning work? Deadlines fast approaching for 14th annual WesBank New Generation Awards

Digital

Got award-winning work? Deadlines fast approaching for 14th annual WesBank New Generation Awards

Issued by New Generation Awards 23 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

EXCLUSIVE: Why retailers lose revenue on a daily basis

FMCG

EXCLUSIVE: Why retailers lose revenue on a daily basis

Heath Batt 17 Jun 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

How Twincare International keeps 2,000+ salons informed (and turns events into ROI)

Marketing

How Twincare International keeps 2,000+ salons informed (and turns events into ROI)

Issued by Everlytic 1 Jun 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Busting the 9 AI myths that are holding ad agencies back

Artificial Intelligence

Busting the 9 AI myths that are holding ad agencies back

Mathabatha Sexwale, Issued by Brave Group 25 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026