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Ntombi Mhangwani, Africa Director for Integrated Marketing and Communications at Accenture.
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and generally - everything they do. When presented with too many choices, many customers are likely to make poor decisions and disconnect with brands.

By Ntombi Mhangwani 1 day ago

5 branding and packaging trends R&D managers need to know
5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations as research and development (R&D) managers are under pressure to keep on top of brand and packaging trends to add value to their product lines and devour market share.

3 days ago

How IoT can transform the local retail sector
How IoT can transform the local retail sector

It is hard to believe that billions of connected devices and sensors - the Internet of Things - are forecast to be worth a staggering $US94bn by 2025 in the retail sector.

19 Feb 2019

Is your product packaging the 'whole package'? 4 unboxing trends for 2019
Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is.

By Daniella Shapiro 18 Feb 2019

International push to improve food safety
International push to improve food safety

Greater international cooperation is needed to prevent unsafe food from causing ill health and hampering progress towards sustainable development, world leaders said at the opening session of the First International Food Safety Conference, in Addis Ababa, organised by the African Union (AU), the UN's Food and Agriculture Organisation of the United Nations (FAO), the World Health Organisation (WHO) and the World Trade Organisation (WTO).

18 Feb 2019


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