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Commercial Head (Beverages)
| Remuneration: | market-related |
| Location: | Johannesburg |
| Job level: | Senior |
| Type: | Permanent |
| Company: | Ad Talent Africa |
We are a dynamic FMCG company operating in South Africa, focused on driving growth, innovation, and execution excellence in the beverages sector.
Who are we looking for
A seasoned commercial head – beverages to lead strategy and execution across sales operations, trade channels, and market development. The ideal candidate will have deep FMCG experience, a strong grasp of South African trade dynamics, and a proven track record of driving revenue and market share growth.
What will you do
- Lead sales operations including RTM optimisation and field team performance.
- Own commercial delivery: revenue, volume, and share growth.
- Develop strategies across Modern Trade, General Trade, and On-Premise.
- Oversee trade planning, pricing, and in-market execution.
- Collaborate cross-functionally with supply chain, marketing, finance, and HR.
What do you need
- Bachelor’s degree (Business/Marketing); MBA advantageous.
- 10–15 years in FMCG/Beverages with commercial leadership experience.
- Strong knowledge of SA trade channels and RTM systems.
- Strategic, data-driven, with strong leadership and execution skills.
Skills
- Commercial experience
- Sales
- Trade marketing
- Leadership
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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