Grey is poised to embody Krispy Kreme's positioning of 'Irresistibly Original Sweet Treat' by developing impactful creative campaigns that will bring Krispy Kreme's donuts to its regional audience in a fresh, delectable manner.
Philippe Berthelot, managing director, Grey Dubai, said: "Hot now is what's happening in the coming together of Krispy Kreme and Grey. We're excited to be leading this decidedly delicious brand and looking forward to being a key partner in delivering the ambitious goals of Krispy Kreme across the region."
