Under the enhanced leadership structure, Dany Naaman, currently CEO of the Middle East region (Media), will add Africa to his remit, taking on strategic oversight of the region as the Group increases its investment in the African market.
Reporting to Naaman, Ravjee will lead the day-to-day operations across Havas' African network, working closely with teams in the Democratic Republic of the Congo, Gabon, Ghana, Ivory Coast, Kenya, Nigeria, Senegal and South Africa. Together, they will drive the next phase of the Group's growth strategy across the continent, strengthening collaboration, accelerating innovation, and delivering positive impact for clients and communities alike.
Naaman will continue to co-lead the Middle East region (Media), alongside Bertille Toledano (Creative), ensuring continuity and sustained momentum across this important market.
Over the past two years, Provit Chemmani, CEO Africa and global managing director - COE @ Havas Media Network, has played a defining role in strengthening Havas Africa’s presence, building capabilities, nurturing talent and creating the foundation required for sustainable growth. His leadership has been instrumental in positioning the business for what comes next.
Now, with the business stronger and the opportunity across Africa greater than ever, Provit will oversee a smooth leadership transition until the end of 2026, after which he will assume a global role.
"Leadership is ultimately about knowing when a business is ready for its next evolution. I am incredibly proud of what we have built across Africa," said Chemmani.
"The talent we have developed, the relationships we have strengthened, and the culture we have created. Roxana brings the experience, energy and perspective needed for this next chapter. I have every confidence that she will take Havas Africa forward with authenticity and ambition."
Ravjee joins Havas as a recognised African business leader with more than 20 years of experience across marketing, advertising, transformation and growth. Most recently, she served as CEO of Dentsu South Africa.
She explains that "Africa has always been a continent driven by creativity, resilience and possibility. What excites me about this opportunity is being able to contribute to a business that recognises the power of people and the importance of meaningful work. Technology will continue to transform our industry, but our ability to understand people, solve real challenges and create connections that matter will always be our greatest strength."
