Measurement | Bizcommunity

Measurement | Bizcommunity

News

DBSA: Why early childhood development infrastructure matters

Early Childhood Development

DBSA: Why early childhood development infrastructure matters

Issued by Trialogue 3 days

Escaping the memorise-and-move-on trap during exams

Primary & Secondary Education

Escaping the memorise-and-move-on trap during exams

Tracey Butchart, Issued by Oxford University Press 3 days

5 ways to tap into Africa’s Ctv wave before everyone else does

Media

5 ways to tap into Africa’s Ctv wave before everyone else does

27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

AMEC launches GEO Principles to bring rigour to AI-led communications measurement

PR & Communications

AMEC launches GEO Principles to bring rigour to AI-led communications measurement

Issued by Ornico 25 May 2026

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

Research

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

Issued by NielsenIQ 22 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

Edge Growth partners with FNB to scale local agro processors

SMEs

Edge Growth partners with FNB to scale local agro processors

Issued by Edge Growth 21 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Growth is no longer won in channels

Marketing

Growth is no longer won in channels

Issued by Dentsu 21 May 2026

Global survey highlights the balance between human experience and AI innovation

PR & Communications

Global survey highlights the balance between human experience and AI innovation

Nicole Capper, Issued by MANGO-OMC 19 May 2026

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Global health progress at risk without stronger systems, warns WHO

Healthcare

Global health progress at risk without stronger systems, warns WHO

Issued by COHSASA 14 May 2026

Marketing

Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 14 May 2026

Advertising

Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Why South African brands are evaluating digital-first PR agencies

PR & Communications

Why South African brands are evaluating digital-first PR agencies

Issued by Hook, Line & Sinker 11 May 2026

Image source: DC Studio from

Primary & Secondary Education

What’s stopping kids from learning useful skills? Short answer: exams

Frank Quansah 8 May 2026

Media

Warc warns CMOs: 3 shifts will redefine measurement in 2026

8 May 2026

Real-time data could bridge South Africa’s retail divide

Banking & Finance

Real-time data could bridge South Africa’s retail divide

Jed da Silva 7 May 2026

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

OOH

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Neil Clarence, Issued by Vicinity Media 25 May 2026

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)

PR & Communications

Can trust be measured in an AI world?

Lebo Madiba 4 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

Image credit: on

Mental health

Why do so many African women bleach their skin? Study looks beyond what they tell researchers

Oyenike Balogun 4 May 2026

Amazon launches Sustainable Sellers Incubator for South African women entrepreneurs (Image source: @ Amazon https://sellercentral.amazon.co.za/ Amazon]]

Entrepreneurship

35 South African women-led manufacturing businesses empowered

29 Apr 2026

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

PR & Communications

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

Issued by Hook, Line & Sinker 28 Apr 2026

Modernising the factory floor through data-driven BPO

Design & Manufacturing

Modernising the factory floor through data-driven BPO

Willie du Preez 22 Apr 2026

Unlocking profits by integrating behavioural economics with advanced MMM

Marketing

Unlocking profits by integrating behavioural economics with advanced MMM

Jaco Lintvelt, Issued by Incubeta 22 Apr 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

From intent to purchase: How Vicinity Media is redefining the dealership journey

OOH

From intent to purchase: How Vicinity Media is redefining the dealership journey

Issued by Vicinity Media 20 Apr 2026

Dentsu launches new influence model with CSA as brands shift from reach to relevance

Advertising

Dentsu launches new influence model with CSA as brands shift from reach to relevance

Issued by Dentsu 17 Apr 2026

Strategy does not win. Execution does

Marketing

Strategy does not win. Execution does

Carni Wilkens, Issued by Dentsu 15 Apr 2026

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio & Audio

Radio in good shape as BRC reassures industry that Rams is on track

15 Apr 2026

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Advertising

Publicis outperforms industry, confirms growth guidance for 2026

14 Apr 2026

How brands can update their marketing system for the AI era

Marketing

How brands can update their marketing system for the AI era

Caitlyn Greve 14 Apr 2026

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

OOH

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

Issued by Blu Label Media 14 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

Global sports analytics leader Futures expands into Africa with CSA partnership

Media

Global sports analytics leader Futures expands into Africa with CSA partnership

Issued by Octagon 9 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Retail

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Issued by Vicinity Media 1 Apr 2026