Measurement | Bizcommunity

Measurement | Bizcommunity

News

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

3 days

NIQ-GfK wins radio and TV measurement contracts in South Africa

Research

NIQ-GfK wins radio and TV measurement contracts in South Africa

Issued by NielsenIQ 3 days

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Marketing

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Mathabatha Sexwale, Issued by Brave Group 3 days

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

2 days

Image credit: on Pexels

NGO, NPO & Social Enterprise

The untapped goldmine in South Africa’s ESD landscape

Nadia Rawjee and Marc Ashton 3 days

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Rand Merchant Bank (private banking category) is the Ask Africa Orange Index 2025 overall winner

CRM, CX, UX

SA consumer is rebalancing under money-related stress

15 Oct 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Source: © Elice Moore Podcasts have quietly moved from the margins of South African media to become a serious force

Podcasts

Once a niche media format, now a mainstream habit

13 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

OOH

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

Issued by Tractor Outdoor 9 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

Vanessa Bolosier is the creative strategy director at Incubeta. Source: Supplied.

Marketing

Vanessa Bolosier | The business case for creative risk

Vanessa Bolosier 8 Oct 2025

Official Match Ball for Fifa World Cup 2026 revealed

Sport

Official Match Ball for Fifa World Cup 2026 revealed

6 Oct 2025

Roots 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

Research

Roots 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

Issued by Spark Media 3 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

"Zonke" by Takealot Advertising connects brands with SA shoppers

Retail Services

"Zonke" by Takealot Advertising connects brands with SA shoppers

3 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

Social Media

TikTok launches African All-Stars Brand Edition

30 Sep 2025

Image credit: rin owen on

Climate Change

How African companies are setting the stage for sustainable growth

30 Sep 2025

Source: Reuters.

Infrastructure & Utilities

Dekra Industrial's advanced NDT solutions: A new era for asset integrity

26 Sep 2025

Outdoor Network switches on new digital rotator in Richards Bay

OOH

Outdoor Network switches on new digital rotator in Richards Bay

Issued by Provantage 22 Sep 2025

Agency expands commerce division as shopping habits evolve

Digital

Agency expands commerce division as shopping habits evolve

19 Sep 2025

The untapped power of forecourt retail: Why convenience deserves a sharper retail focus

Retailers

The untapped power of forecourt retail: Why convenience deserves a sharper retail focus

Issued by Provantage 18 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach 15 Sep 2025

Promptathons: Catalysing AI Adoption and Innovation in the Enterprise

Education

Promptathons: Catalysing AI Adoption and Innovation in the Enterprise

Issued by Shaper 8 Jul 2025

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

Netflix opens ad inventory to Amazon DSP

Advertising

Netflix opens ad inventory to Amazon DSP

11 Sep 2025

Incubeta acquires RocketSource to expand human-centred AI capabilities

Artificial Intelligence

Incubeta acquires RocketSource to expand human-centred AI capabilities

Issued by Incubeta 10 Sep 2025

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 8 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

TV

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

From Google to TikTok: The rise of generative engine optimisation

Artificial Intelligence

From Google to TikTok: The rise of generative engine optimisation

3 Sep 2025

Image credit: Art Institute of Chicago on Unsplash

Health & Safety

Sentinel AI rolls out AI dust monitoring across South African mineral belt

1 Sep 2025

Source: © 123rf The South African Social Media Landscape Report 2025 explores how people in South Africa are using social media

Social Media

2025 the year of digital doubles: 5 key social media insights

28 Aug 2025

Source: © 123rf Chantelle Bowyer, founder and CEO at Metis Performance Marketing, looks at why Digital PR is the missing gear in modern SEO

PR & Communications

The new state of Search: Why Digital PR is the missing gear in modern SEO

Chantelle Bowyer 27 Aug 2025

Dentsu Performance marks 4 years of growth and innovation

Digital

Dentsu Performance marks 4 years of growth and innovation

Issued by Dentsu 27 Aug 2025

Anton Visser, COO of SA Business School

Employment Equity

Tips to making the most of your B-BBEE socioeconomic development points

Anton Visser 26 Aug 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

From shelf to screen: dentsu SA leads South Africa’s retail media revolution

Media

From shelf to screen: dentsu SA leads South Africa’s retail media revolution

Daniel Malan, Issued by Dentsu 20 Aug 2025

Image credit: Annie Spratt on Unsplash

Medical Aid

HQA 2024: Progress and pitfalls for South Africa's private healthcare sector

21 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

(Image supplied)

Marketing & Media

Call to marketers: Help shape the future of sustainable marketing

12 Aug 2025