Measurement | Bizcommunity

Measurement | Bizcommunity

News

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 11 hours

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

11 hours

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

3 days

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

TV

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

From Google to TikTok: The rise of generative engine optimisation

Artificial Intelligence

From Google to TikTok: The rise of generative engine optimisation

3 Sep 2025

Image credit: Art Institute of Chicago on Unsplash

Health & Safety

Sentinel AI rolls out AI dust monitoring across South African mineral belt

1 Sep 2025

Source: © 123rf The South African Social Media Landscape Report 2025 explores how people in South Africa are using social media

Social Media

2025 the year of digital doubles: 5 key social media insights

28 Aug 2025

Source: © 123rf Chantelle Bowyer, founder and CEO at Metis Performance Marketing, looks at why Digital PR is the missing gear in modern SEO

PR & Communications

The new state of Search: Why Digital PR is the missing gear in modern SEO

Chantelle Bowyer 27 Aug 2025

Dentsu Performance marks 4 years of growth and innovation

Digital

Dentsu Performance marks 4 years of growth and innovation

Issued by Dentsu 27 Aug 2025

Anton Visser, COO of SA Business School

Employment Equity

Tips to making the most of your B-BBEE socioeconomic development points

Anton Visser 26 Aug 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

From shelf to screen: dentsu SA leads South Africa’s retail media revolution

Media

From shelf to screen: dentsu SA leads South Africa’s retail media revolution

Daniel Malan, Issued by Dentsu 20 Aug 2025

Image credit: Annie Spratt on Unsplash

Medical Aid

HQA 2024: Progress and pitfalls for South Africa's private healthcare sector

21 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

(Image supplied)

Marketing & Media

Call to marketers: Help shape the future of sustainable marketing

12 Aug 2025

Industry insights: Consumers still aspire, but planning is everything

Research

Industry insights: Consumers still aspire, but planning is everything

Issued by Vicinity Media 8 Aug 2025

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Research

Attention is the new currency: SA's first human data study

6 Aug 2025

Source: jcomp via

Logistics & Transport

CILTSA ESG Conference drives sustainable transformation in transport, logistics

1 Aug 2025

The experience paradox: Why better satisfaction scores don't always mean growth

CRM, CX, UX

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Issued by Kantar 30 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Marketing

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

From clicks to tills: How to drive and measure year-end sales success

Marketing

From clicks to tills: How to drive and measure year-end sales success

Olav Westphal, Issued by Vicinity Media 25 Jul 2025

Image credit: Israaeel Rahman on Pexels

Mining

What socio-economic impact is the mining sector delivering?

23 Jul 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Advertising

IAB Report: Nearly 90% of advertisers in the US will use GenAI for video ads

16 Jul 2025

#WPRD2025 | Hook, Line & Sinker’s Adam Hunter on building bridges: PR in a polarised world

World PR Day

#WPRD2025 | Hook, Line & Sinker’s Adam Hunter on building bridges: PR in a polarised world

Danette Breitenbach 16 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Why trust and human instinct remain marketers’ most valuable assets

Media

Why trust and human instinct remain marketers’ most valuable assets

Dewald van Niekerk, Issued by Mediamark 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

KITE 2025 - supporting industrial growth in manufacturing

Manufacturing

KITE 2025 - supporting industrial growth in manufacturing

Issued by KwaZulu-Natal Industrial Technology Exhibition 7 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

Measurement that matters: Turning omnichannel campaigns into real-world results

Advertising

Measurement that matters: Turning omnichannel campaigns into real-world results

Issued by Vicinity Media 3 Jul 2025

Monitoring and learning for impact: Vodacom calls for bold shift in CSI

CSI & Philanthropy

Monitoring and learning for impact: Vodacom calls for bold shift in CSI

Issued by Trialogue 2 Jul 2025

South Africa’s TV planning world is going to fundamentally change

TV

South Africa’s TV planning world is going to fundamentally change

Issued by Advertising Media Forum 17 Jun 2025

Corporate & Commercial Law

Starlink's bid for SA entry: Public still has time to weigh in on EEIP policy

Ahmed Dhupli 17 Jun 2025

Introducing Media24 Adnami: High-impact display advertising redefined

Media

Introducing Media24 Adnami: High-impact display advertising redefined

Issued by Media24 12 Jun 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025