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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

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Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

How to deal with the troll armies

How to deal with the troll armies

Louise Marsland 31 Jul 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.

"The world needs creativity now, more than ever" - Chris Garbutt

Leigh Andrews 17 Jul 2018

The crucial role of client service excellence in agencies

The crucial role of client service excellence in agencies

Mpho Nkomonde 9 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Leigh Andrews 6 Jul 2018

Screenshot, @9GAG via Instagram

KFC South Africa's hilarious World Cup ad hits 9GAG

Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

Leigh Andrews 29 Jun 2018

How data and content is powering marketing innovation in Africa

How data and content is powering marketing innovation in Africa

Cathy Ibal 8 Jun 2018

Tham Khai Meng, chief creative officer, The Ogilvy Group and John Seifert, chief executive, The Ogilvy Group. © .

Ogilvy announces new chapter

5 Jun 2018

Kwese TV secures top brands for world cup sponsorships

Kwese TV secures top brands for world cup sponsorships

30 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.

Jury presidents for Loeries 2018 announced

17 May 2018

#OneShow2018: SA EXCLUSIVE with Burger King!

Ann Nurock 16 May 2018

#AfricaMonth: Africa's youth are living in a time of renaissance

#AfricaMonth: Africa's youth are living in a time of renaissance

Natasha Omokhodion-Banda 15 May 2018

Duke's YPO Africa campaign drives membership on African continent

Duke's YPO Africa campaign drives membership on African continent

Duke Advertising 14 May 2018

Kevin Swanepoel, CEO of The One Club for Creativity.

#OneShow2018: Better representation across the board

Ann Nurock 8 May 2018

PF Jones/SABC1.

Favourite African adverts - Wes Phelan

8 May 2018

How a better understanding of the seven ages of appetite could help us stay healthy

How a better understanding of the seven ages of appetite could help us stay healthy

Alex Johnstone 7 May 2018

Mbithi Masya, film director at Fat Rain Films, Kenya.

Celebrating African storytelling and craft

Louise Marsland 26 Apr 2018

LIA and Gorilla Doctors announce new global competition

LIA and Gorilla Doctors announce new global competition

23 Apr 2018

Ciclope Africa shone a light on local craft work

Ciclope Africa shone a light on local craft work

Louise Marsland 20 Apr 2018

(c) Ventsislav Bratovanov -

The line between news and advertising is blurring, according to study

20 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

Classifieds app raises funding to expand in Africa

Classifieds app raises funding to expand in Africa

13 Apr 2018

Faithie © –

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

All the Ciclope Africa 2018 winners

All the Ciclope Africa 2018 winners

11 Apr 2018

SA adman feared abducted in Rwanda

SA adman feared abducted in Rwanda

29 Mar 2018

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