Business Day reports that he was allegedly shot in an attempted hijacking last night in his own driveway.
The news was confirmed by retired media channel consultant, Paul Wilkins. He commented: "Despite being a competitor, he was always a good friend - in fact, a great friend."
Bizcommunity sends our condolences to Patterson's family and friends.
Comments are flooding into social media:
Shocked & saddened by the news of Gordon Patterson's death. Huge loss for the SA media industry. Our condolences to his family @Assoc_Media
— Julia Raphaely (@GilaCT) July 22, 2016
I'm shocked! Media strategist guru Gordon Patterson shot dead - Times LIVE https://t.co/S9Jpj9Hbdz via @TimesLIVE
— andrewtrench (@andrewtrench) July 22, 2016
#RIP Ad industry icon Gordon Patterson. #CrimeMustFall https://t.co/M3JWLT1yzv…https://t.co/xpWDTrroBF
— Yusuf Abramjee (@Abramjee) July 22, 2016
RIP Gordon Patterson | https://t.co/EM8nuT0uIH via @Biz_Marketing An icon and a friend
— Ann Nurock (@annnurock) July 22, 2016
Had the privilege of working with him-- a devastating loss to our media indsutry. #GordonPatterson. It's enough of SA crime.
— Nikki Temkin (@NikkiTemkin) July 22, 2016
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