Subscribe to industry newsletters

Company news
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened an exciting morning stream covering topics of innovation in the digital space as well as a panel discussion on getting user experience (UX) right...

By Leigh Andrews 2 days ago

#AfricaCom: Chat commerce leapfrogs in Africa

Chat commerce and chat banking have revolutionised the way companies are serving their customers. Without having to invest in new architecture, companies are able to meet and engage with their clients on the platforms of their choice...

3 days ago

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

By Nona Koza and Gabrielle Gray 5 Nov 2019

Warehousing: A foundation for economic growth

Warehouses tend to be one of the most ignored elements of infrastructure and logistics, but are a fundamental part of the supply chain...

By Geoffrey White 1 Nov 2019

How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

Is fashion styling the next field to be disrupted by artificial intelligence, or will the human eye remain supreme?

By Mark Liu 25 Oct 2019

EFSA launches Africa's first e-commerce Trustmark

The Ecommerce Forum South Africa has launched its Safe.Shop Trustmark. The EFSA provides the Trustmark badge to e-commerce platforms that have been confirmed as being compliant...

24 Oct 2019

6 trends shaping the shopping mall experience

A decade ago, building a profitable mall was simple. If you got the location, size, layout, parking and access routes right, you had retailers and shoppers in the bag...

By Theresa Terblanche 23 Oct 2019

Show more