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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

(image supplied)

Marketing & MediaWarc and TikTok's connect media report tells brands to focus on relevance

20 hours

Marketing & MediaPositive portrayals of men in ads boost brand equity and sales

Kantar 1 day

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Marketing & MediaBBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & MediaMarketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

20 Sep 2024

Tag Collective: Innovation for Africa

Tag Collective Tag Collective: Innovation for Africa

26 Jun 2024

Unlocking the potential of communities in Africa

Human8 Unlocking the potential of communities in Africa

26 Jun 2024

Kantar Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Dentsu Africa's creative future: Leading the world through innovation and collaboration

12 Jun 2024

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Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Marketing & MediaUncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Marketing & MediaChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Marketing & MediaNewsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

Marketing & MediaElite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach 30 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Marketing & MediaCommunications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Marketing & MediaStrong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Marketing & MediaSuhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Marketing & Media5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024