CRM / Direct Marketing Specialist

Job description

We’re hiring: CRM / Direct Marketing Specialist
Help launch an exciting new Australian pet insurance brand!

Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.

In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.


What you’ll be doing

CRM and campaign management

• Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
• Deploy BTL campaigns including EDM and SMS to leads and customers.
• Schedule and manage automated workflows via HubSpot.
• Ensure compliance with Australian privacy and financial regulations.

Segmentation and personalisation

• Analyse customer data to identify trends and targeting opportunities.
• Develop segmented, personalised messaging to support campaign goals.
• Use behavioural insights to drive upsell and engagement strategies.

Education and engagement

• Create campaign content that informs and empowers customers.
• Tailor messaging by lifecycle stage, ensuring tone and clarity.
• Collaborate with content teams to maintain accuracy and compliance.

Performance and optimisation

• Monitor KPIs and campaign performance.
• Run A/B tests to improve engagement and outcomes.
• Maintain clean, accurate CRM data for effective targeting.

Collaboration and compliance

• Partner with marketing, product, and compliance teams on campaign delivery.
• Contribute to loyalty and referral initiatives.
• Document workflows and ensure best-practice CRM usage.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to 15:00 SA time giving you more free time later in your day!

Why work with us?


At Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values innovation, purpose, and creating soft landings. You'll be helping pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.


 Ready to shape the future of pet insurance with smart, customer-first campaigns?


Join us in building a trusted voice for a brand that cares about pets and the people who love them!

The essentials that you’ll need

• Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.
• Hands-on experience with CRM and automation platforms (e.g., HubSpot).
• Strong understanding of email/SMS marketing, segmentation, and campaign optimisation.
• Familiarity with compliance in a regulated industry, especially financial services or insurance.
• Experience working with customer data to drive marketing outcomes and improve retention.
• Exceptional attention to detail and ability to manage multiple timelines.
• Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.

Bonus points for

• Diploma in marketing, dusiness, communications, digital media, CRM, or a related field.
• Insurance, financial services, or similar industry background.
• Familiarity with Australian regulatory environment.
• Background or passion for pets or animal welfare.
• Highly organised, with strong project management skills.
• Values-driven with a strong understanding of compliance and data ethics.

Posted on 08 Aug 09:36, Closing date 5 Sep