VML Birdwatching at The Loeries | Episode 3: More than an awards show

The Loeries' three-year partnership with the City of Cape Town has generated R360m to the GDP of the Mother City.

10 Oct 2025

VML Birdwatching at The Loeries | Episode 3: More than an awards show

This Wednesday, 8 October, the Mayor's Brunch launched the 47th edition of The Loerie Awards and Creative Week.

Geordin Hill-Lewis, executive mayor of City of Cape Town Mayor, welcomed the creative industry to the City and commented on the positive influence of the creative indsutry ot the economic and sustainability of the City.

Source: © Gallo Images executive mayor of Cape Town, Geordin Hill-Lewis, says the creative economy is a key part of the city’s vision to be a City of hope and opportunity

#Loeries2025 and City of Cape Town drive creative industry

Danette Breitenbach 2 days

Sponsored by Primedia, the Mayor's Brunch and held at The Bungalow in Clifton, the event is a highlight on the Creative Week schedule. Kelvin Storie, chief commercial officer at Primedia, explains why the company sponsors the event.

Preetesh Sewraj, The Loeries CEO, explains why the Loeries is more than an awards.

For more:

Official site: www.loeries.com, Facebook, Twitter, Instagram
More info: Loeries Creative Week, Bizcommunity search, Google, Twitter

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.