#Cannes2026 | Philipstown WireCar Grand Prix leads SA shortlist

Several South African agencies have been shortlisted at Cannes Lions (Image source: @ Media Marketing Media Marketing)

Also shortlisted are VML, Edelman and LePub.

The Accenture Song The Philipstown WireCar Grand Prix campaign has been shortlisted in the following categories:

• Classic: Film: Not-for-profit / Charity /Government
  
• Design Craft Lions: Overall aesthetic design
  
• Film Craft: Achievement in production
  
• Creative Data Lions Engagement: Data-driven product innovation
  
• Creative Data Lions Engagement: Purpose-driven data solutions
  
• Entertainment: Non-fiction film: Over 30 minutes
  
• Entertainment: Innovation in branded content
  
• Brand Experience and Activation: Brand-owned experiences

Accenture Song has also already been shortlisted for the campaign for the Titanium Lion.

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VML

VML SA has been shortlisted with Ogilvy Singapore for Love Hurts for Vaseline in the Film: Social Behaviour category.

The agency has also been shortlisted in the Social & Creator Lions: Consumer Goods category and the Single-Market Campaign category for Vaseline, for the Mntana Ka Gogo campaign.

Vaseline captures the spirit of Heritage Day

Unati Moalusi  7 Oct 2025

Edelman

Edelman is shortlisted in the Engagement: PR: Use of events & stunts category, and Engagement: Media Lions: Cultural Engagement, for The Unburied Casket.

The campaign is also shortlisted in the Creative Strategy Lions: Not-for-profit/charity/Government category.

The agency has also already been shortlisted for this campaign in the Glass: The Lion for Change for Women for Change

#Cannes2026 | SA features in first shortlists

Danette Breitenbach  11 Jun 2026

Le Pub

Le Pub Johannesburg is shortlisted Bar de Change for Heineken in Experience: Brand Experience & Activation: Brand-owned experiences

Find all the shortlists here.

For more:

• Cannes Lions special section and search
• More info: Google News, Cannes Lions Twitter
• Official site: http://www.canneslions.com, Facebook, Twitter, Instagram

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