Marketers | Bizcommunity

Marketers | Bizcommunity

News

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

11 hours

Strategising for the "Alpha-millennial" household

Marketing

Strategising for the "Alpha-millennial" household

Siwelile Thusi, Issued by M+C Saatchi Abel 8 hours

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

9 hours

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth

OOH

Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth

Issued by Kena Outdoor 29 Apr 2026

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Marketing

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

Shift happens. Are you ready?

IMC Conference

Shift happens. Are you ready?

Issued by IMC Conference 28 Apr 2026

Your boss just came back from holiday with an AI-generated song. Now what?

Artificial Intelligence

Your boss just came back from holiday with an AI-generated song. Now what?

Michelle Geere, Issued by AdBot 28 Apr 2026

Pep is one of the best marketers to work for according to Scopen. Source: Pep.

Marketing

Scopen: SA agencies want to work with Pep, Nedbank

24 Apr 2026

Marketing

From AI companionship to brand trust, Warc outlines 2026's key trends

24 Apr 2026

Takealot reclaims top spot in KLA’s Quarterly Buzz rankings

Research

Takealot reclaims top spot in KLA’s Quarterly Buzz rankings

Issued by KLA 23 Apr 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Advertising

Effie invites brands to shape the next generation of marketing talent through Effie College

Issued by Association for Communication and Advertising 23 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

From insight to impact: MASA approves Rogerwilco research as CPD learning content

Research

From insight to impact: MASA approves Rogerwilco research as CPD learning content

Issued by Rogerwilco 22 Apr 2026

Unlocking profits by integrating behavioural economics with advanced MMM

Marketing

Unlocking profits by integrating behavioural economics with advanced MMM

Jaco Lintvelt, Issued by Incubeta 22 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Kantar reveals the world’s most effective advertising of the year

Advertising

Kantar reveals the world’s most effective advertising of the year

Issued by Kantar 21 Apr 2026

ESG

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

Prof. Nkosivile Madinga 20 Apr 2026

Direct Marketing

SA moves to curb spam calls with stricter direct marketing regulations

20 Apr 2026

Marketing

The cashback arms race: Why your loyalty programme is a brand tax

Mosa Ntwampe, Issued by Brave Group 20 Apr 2026

WTM report flags digital, sustainability gaps in Africa’s tourism growth

Tourism & Travel

WTM report flags digital, sustainability gaps in Africa’s tourism growth

17 Apr 2026

Record sales, shifting rules: The new battle for South Africa’s car buyers

Marketing

Record sales, shifting rules: The new battle for South Africa’s car buyers

Issued by Rogerwilco 17 Apr 2026

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Digital

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Issued by DY/DX 16 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Call for participation: 2026 social media landscape survey opens to South African marketers

Social Media

Call for participation: 2026 social media landscape survey opens to South African marketers

Issued by Ornico 15 Apr 2026

How brands can update their marketing system for the AI era

Marketing

How brands can update their marketing system for the AI era

Caitlyn Greve 14 Apr 2026

The summit was launched in 2025. Source: Supplied.

Branding

Inside Pat on Brands' Business to Brand Summit

Karabo Ledwaba 13 Apr 2026

The brands winning South Africa’s car buyers aren’t the ones you expect

Commercial & Industrial

The brands winning South Africa’s car buyers aren’t the ones you expect

Issued by Rogerwilco 10 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Advertising

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Issued by Association for Communication and Advertising 9 Apr 2026

Why brands win when entertainment stops playing small

Marketing

Why brands win when entertainment stops playing small

Issued by Dentsu 9 Apr 2026

Your consumer isn’t who you think they are right now

Branding

Your consumer isn’t who you think they are right now

Nomonde Keswa, Issued by eatbigfish 8 Apr 2026

Why relevance, not reach, is the real driver of email performance

Everlytic Communication Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Issued by Everlytic 7 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Retail

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Issued by Vicinity Media 1 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

Research

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Issued by Kantar 31 Mar 2026

Local papers deliver unmatched reach into the Afrikaans-speaking market

Newspapers

Local papers deliver unmatched reach into the Afrikaans-speaking market

Issued by Caxton Media 31 Mar 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Branding

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Shift happens. Are you ready?

IMC Conference

Shift happens. Are you ready?

Issued by IMC Conference 24 Mar 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

New Gen 2026: The architecture of marketing and tech leadership

Marketing

New Gen 2026: The architecture of marketing and tech leadership

Issued by New Gen Awards 23 Mar 2026