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The authenticity imperative: What FMCG brands need from marketing talent in 2026

Retail Marketing

The authenticity imperative: What FMCG brands need from marketing talent in 2026

Issued by Afrizan 1 day

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Sni Mhlongo's coming of age ceremony featured some of her favourite brands. Source: Instagram.

Social Media

15.9m-view umemulo reframes brand-creator partnerships through participation

Thando Gambushe 25 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

Eddy Cue. Spurce: Apple.

Cannes Lions

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

22 May 2026

Image source: Richard Thomas –

Consumer Law

CPA amendments: What new direct marketing rules mean for agents

Rowan Terry and Clare Laurent 20 May 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

The One Club for Creativity

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

Cannes Lions

#CannesLions2026 | Creative Marketer of the Year named

18 May 2026

Marketing

The future of OTC marketing lies in the recommendation moment

Michael Gullan 18 May 2026

Advertising

Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

The awards recognise marketing and supply talent in South Africa. Source: Supplied.

Marketing

IMM Institute names SA's top marketers and supply chain leaders

12 May 2026

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

OOH

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Neil Clarence, Issued by Vicinity Media 25 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Marketing

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

Pep is one of the best marketers to work for according to Scopen. Source: Pep.

Marketing

Scopen: SA agencies want to work with Pep, Nedbank

24 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

Unlocking profits by integrating behavioural economics with advanced MMM

Marketing

Unlocking profits by integrating behavioural economics with advanced MMM

Jaco Lintvelt, Issued by Incubeta 22 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

The awards were held on 16 April in Johannesburg. Source: Black At.

Advertising

Key marketing figures win at Dare Awards 2026

17 Apr 2026

How brands can update their marketing system for the AI era

Marketing

How brands can update their marketing system for the AI era

Caitlyn Greve 14 Apr 2026

Advertising

The Pitcher Awards 2026 unveils dynamic jury

14 Apr 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Advertising

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Issued by Association for Communication and Advertising 9 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

Magazines

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#OrchidsandOnions

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Liat Madinane is the founder of Ascent Africa. Source: Supplied.

Marketing

#Newsmaker: The next ascent for agency founder Liat Madinane

Karabo Ledwaba 9 Mar 2026

Joe Public voted Most Balanced Creative Agency of the Decade

Marketing

Joe Public voted Most Balanced Creative Agency of the Decade

Issued by Joe Public 26 Feb 2026

South Africa's ad industry must win the war against AI 'slop'

Artificial Intelligence

South Africa's ad industry must win the war against AI 'slop'

Musa Kalenga, Issued by Brave Group 25 Feb 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Advertising

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Issued by Dentsu 17 Feb 2026

Musa Kalenga, group CEO of Brave Group

Trends

#BizTrends2026 | Brave Group's Musa Kalenga: Why 2026 demands a new code of leadership

Musa Kalenga 13 Feb 2026

Veteran marketer Ryan Blumrick steps into top role at Volkswagen Africa

Marketing

Veteran marketer Ryan Blumrick steps into top role at Volkswagen Africa

13 Feb 2026

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 11 Feb 2026

South Africa needs a new CMO for tourism

Marketing

South Africa needs a new CMO for tourism

Karabo Ledwaba 5 Feb 2026