Future of marketing | Bizcommunity

Future of marketing | Bizcommunity

News

Numbers are not the death of creativity. Bad measurement is

Marketing

Numbers are not the death of creativity. Bad measurement is

JG Bezuidenhout, Issued by Offernet 15 Sep 2026

Publicis Groupe Africa celebrates 100 years of Publicis Groupe

Marketing

Publicis Groupe Africa celebrates 100 years of Publicis Groupe

Issued by Publicis Groupe Africa 8 Sep 2026

Ogilvy wins its 10th Bookmarks Agency of the Year title

IAB Bookmarks Awards

Ogilvy wins its 10th Bookmarks Agency of the Year title

Issued by Ogilvy South Africa 20 Aug 2026

The 2026 Content Creator Awards have officially unveiled this year's nominees (Image supplied)

Social Media

2026 Content Creator Award nominees unveiled

12 Aug 2026

Africa is not the next digital opportunity. It is the current one.

Marketing

Africa is not the next digital opportunity. It is the current one.

Issued by Dentsu 5 Aug 2026

How South Africa's youth are rewriting the marketing playbook

Marketing

How South Africa's youth are rewriting the marketing playbook

Sthando Msweli, Issued by Matte BLK 16 Jul 2026

Simone Zanetti challenged marketing leaders to rethink AI in the age of synthetic attention at Marketing Café 2026

Higher Education

Simone Zanetti challenged marketing leaders to rethink AI in the age of synthetic attention at Marketing Café 2026

Issued by Zanetti AI Institute 27 Mar 2026

Why African marketing is moving beyond reach and demographics

Marketing

Why African marketing is moving beyond reach and demographics

Issued by Dentsu 15 Jul 2026

AI is the wrong word. This is about building a creative marketing operating system

Marketing

AI is the wrong word. This is about building a creative marketing operating system

Issued by Hoorah Digital 14 Jul 2026

After 3 decades in media, Ana Carrapichano launches Mediology Academy globally

Education

After 3 decades in media, Ana Carrapichano launches Mediology Academy globally

Issued by Mediology 24 Jun 2026

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

IMC Conference

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

19 Jun 2026

Supplied image: Sibusiso Ndlovu, CEO of Media Creative Hub

Education

School marketing in 2026: Why trust and community matter

Sibusiso Ndlovu 9 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

The authenticity imperative: What FMCG brands need from marketing talent in 2026

Retail Marketing

The authenticity imperative: What FMCG brands need from marketing talent in 2026

Issued by Afrizan 29 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Marketing

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Advertising

Effie invites brands to shape the next generation of marketing talent through Effie College

Issued by Association for Communication and Advertising 23 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Advertising

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Marketing

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Issued by AdHive Group 16 Mar 2026

Marketing

Nominations open for IMM Institute Excellence Awards

30 Jan 2026

Artificial Intelligence

Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

Bruce Schneier and Nathan Sanders 16 Jan 2026

Why affiliate marketing is tech’s most effective route to market

Marketing

Why affiliate marketing is tech’s most effective route to market

Bianca Leonard 15 Jan 2026

Cannes Lions

#CannesLions2026: New sport forum coming

8 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Scopen's South Africa’s Top 10 Most Admired Marketing Professionals for 2025 has been released (Image supplied)

Marketing

Scopen’s South Africa’s Top 10 Most Admired Marketing Professionals for 2025

2 Dec 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

Marketing & Media

IAS represents SA on global ad forum

15 Oct 2025

WPP and Google strengthen alliance with $400m AI-centric partnership

Advertising

WPP and Google strengthen alliance with $400m AI-centric partnership

15 Oct 2025

AI-powered agency offers marketers a measurable return on insight

Marketing

AI-powered agency offers marketers a measurable return on insight

Issued by aHead Marketing Services 7 Oct 2025

Inside Merkury: Africa’s unrivalled identity-driven marketing platform

Marketing

Inside Merkury: Africa’s unrivalled identity-driven marketing platform

Issued by Dentsu 7 Oct 2025

The business of belonging: Is cultural capital paying?

Marketing

The business of belonging: Is cultural capital paying?

Issued by Dentsu 2 Oct 2025

Human8 named finalist in three global research awards

Research

Human8 named finalist in three global research awards

Issued by Human8 26 Sep 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

MDDA takes community media to the IMC Conference

Media

MDDA takes community media to the IMC Conference

Issued by Media Development and Diversity Agency 22 Sep 2025

Brains, boldness, and Merkury: How dentsu leaves competitors behind

Digital

Brains, boldness, and Merkury: How dentsu leaves competitors behind

Issued by Dentsu 16 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

As the Africa Creator Festival turns three, founder Jolene Roelofse reflects on how South Africa’s creator economy has shifted. (Image supplied.)

Social Media

From influencers to entrepreneurs: How Africa's Creator Festival is reshaping the narrative

Jolene Roelofse 4 Sep 2025

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Technology

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Imran Salie 27 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

Cannes Lions

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Dealers

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Imran Salie 18 Aug 2025

Source: Nedbank IMC

IMC Conference

#BehindtheIMC | Dr Gillian Hammah on the human edge in an AI-driven marketing world

Chloe Posthumus 14 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Nigeria drives shift in global travel as bleisure and safety trends rise

Travel

Nigeria drives shift in global travel as bleisure and safety trends rise

24 Jul 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Leading the charge: Dentsu secures elite Google Partner status

Marketing

Leading the charge: Dentsu secures elite Google Partner status

Issued by Dentsu 11 Jul 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025