UGC | Bizcommunity

UGC | Bizcommunity

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Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 20 hours

Luyanda Mazibuko, SEM's creative production manager, asks how homegrown brands can actually tap into the hearts of the diverse South African market? (Image supplied)

Marketing

#ProudlySA: How local brands can win the hearts of South African consumers

Luyanda Mazibuko 1 Oct 2025

Coca-Cola and OLC’s ‘Share a Coke Zimbabwe’ wins Best Social Media Campaign at 2025 MAZ Awards

Social Media

Coca-Cola and OLC’s ‘Share a Coke Zimbabwe’ wins Best Social Media Campaign at 2025 MAZ Awards

Issued by OLC Through The Line Communications 29 Sep 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Digital

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Ntokozo Nhlanhla 22 Oct 2024

Tapping into the power of genuine consumer stories

Social Media

Tapping into the power of genuine consumer stories

Issued by Brand Influence Agency 10 Sep 2024

Joe’s clients shine at 2024 Bookmark Awards

Advertising

Joe’s clients shine at 2024 Bookmark Awards

Issued by Joe Public 21 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

Influencer agency gets double nomination at Bookmark Awards

IAB Bookmarks Awards

Influencer agency gets double nomination at Bookmark Awards

Issued by Brand Influence Agency 18 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Samro distributes over R33m of digital royalties

Music

Samro distributes over R33m of digital royalties

28 Mar 2024

Samro records 15.3% revenue growth in 2023 despite economic challenges

Music

Samro records 15.3% revenue growth in 2023 despite economic challenges

13 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Marketing

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Social media trends: Just an annual echo?

Social Media

Social media trends: Just an annual echo?

Sean Cavé, Issued by Brandfundi 25 Jan 2024

Keeping it real

Digital

Keeping it real

Issued by TDMC 4 Dec 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Image: Terry Levin. Zoe Scaman looks at where the internet is going through the lens of User Generated Content at the recent Nedbank IMC.

IMC Conference

#NedbankIMC2023: From creator economy to cosy web to a new spirit of reciprocity and generosity

Terry Levin 18 Sep 2023

The game launches today. Source: Supplied.

Fashion & Homeware

Game collaborates with Blackboard to debut local UGC merchandise on Roblox

4 Aug 2023

Image supplied. Mushambi Mutuma examones how technology is transforming marketing strategies for a digital future

IAB Bookmarks Awards

Embedding tech into creativity: transforming marketing strategies for a digital future

Mushambi Mutuma 31 Jul 2023

Wesgro launches new Roblox game to inspire young travellers and families

Tourism

Wesgro launches new Roblox game to inspire young travellers and families

29 Jun 2023

Media

BBC News launches BBC Verify to combat disinformation and build trust

18 May 2023

Michelle Cave, MD of BrandFundi, examines the importance of ESG and DEI in 2023

ESG

#BizTrends2023: The importance of ESG and DEI in 2023

Michelle Cave 27 Jan 2023

Advertising

#BizTrends2023: 3 social media trends impacting brands and advertising

Winslow Schalkwyk 10 Jan 2023

Marketing

2023 trends to expect in marketing, beauty and travel

29 Nov 2022

Marketing

8 ways to boost your online sales during the festive season

Keleneha-Mohato Molefe 24 Nov 2022

Untapping talent with Takealot's Heritage Day design challenge

Digital

Untapping talent with Takealot's Heritage Day design challenge

Issued by Techsys Digital 11 Nov 2022

Social Media

#TheSocialAshTag: Are hashtags still relevant?

Ashleigh Burton 23 Aug 2022

Ponahalo Mojapelo - Model, DJ, stylist, and writer

Marketing

Reebok launches Life is Not a Spectator Sport campaign

18 Mar 2022

Image source: © Michal Bednarek –

Media & Entertainment Law

SA Films and Publications Amendment Act comes into force

Janet MacKenzie 4 Mar 2022