Nielsen | Bizcommunity

Nielsen | Bizcommunity

News

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Advertising

Warc report reveals ad spend surge reaching $1.17tn this year

26 Sep 2025

Who’s lighting a fire on Heritage day?

Marketing

Who’s lighting a fire on Heritage day?

Issued by BrandMapp 22 Sep 2025

Image credit: Cora Pursley on

Mental health

Dopamine draw(back): Endless streaming and scrolling are ruining our attention

19 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach 15 Sep 2025

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

TV

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

SA consumer class still loves the big screen

Research

SA consumer class still loves the big screen

Issued by BrandMapp 27 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

August unspooled: new visions on the big screen

Film

August unspooled: new visions on the big screen

Daniel Dercksen 28 Jul 2025

Saving and investing choices of the SA consumer class

Research

Saving and investing choices of the SA consumer class

Issued by BrandMapp 4 Jul 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

2025 FIA WEC 6 Hours of Spa: Race report and ramblings

Motorsport

2025 FIA WEC 6 Hours of Spa: Race report and ramblings

12 May 2025

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

E-commerce

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

Issued by NielsenIQ 9 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Branding

How Dove is repositioning its brand in the age of dermocosmetics

10 Apr 2025

How the SA consumer class cuts costs

Research

How the SA consumer class cuts costs

Issued by BrandMapp 27 Mar 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

The 97th Oscars were on Sunday. Source: YouTube.

Film & Cinematography

Complete winners of 97th Oscars, South Africa's The Last Ranger misses out

Karabo Ledwaba 3 Mar 2025

BCG survey reveals untapped market potential of women-centric products and services

Research

BCG survey reveals untapped market potential of women-centric products and services

13 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

#BizTrends2025: The rise of the conscious consumer

Trends

#BizTrends2025: The rise of the conscious consumer

Max Oliva 15 Jan 2025

How is SA’s middle class feeling going into the holidays?

Research

How is SA’s middle class feeling going into the holidays?

Issued by BrandMapp 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Altron FinTech’s Buy Now Pay Later revolution

Banking & Finance

Altron FinTech’s Buy Now Pay Later revolution

Issued by The Nielsen Network 18 Oct 2024

Padel in SA: The next big thing or just another ‘elite thing’?

Research

Padel in SA: The next big thing or just another ‘elite thing’?

Issued by BrandMapp 18 Oct 2024

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Road Freight & Fleet Management

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Issued by The Nielsen Network 15 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Netstar South Africa wins gold at the 2024 New Generation Awards for Most Innovative Corporate App

Mobile & Apps

Netstar South Africa wins gold at the 2024 New Generation Awards for Most Innovative Corporate App

Issued by The Nielsen Network 30 Sep 2024

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Printing

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Issued by Altron 30 Sep 2024

Research

Nielsen Sports SA appoints Duncan Stead as business development and client services lead

12 Sep 2024

Zimbabwe’s booming blueberry industry faces critical funding challenges

Agro-processing

Zimbabwe’s booming blueberry industry faces critical funding challenges

Nyasha Chingono 12 Sep 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Forex rule hampers Zimbabwe's horticulture recovery

Horticulture

Forex rule hampers Zimbabwe's horticulture recovery

Nyasha Chingono 30 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

IAB Bookmarks Awards

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

Issued by IAB South Africa 14 Aug 2024

Are air fryers a trend or a revolution?

Research

Are air fryers a trend or a revolution?

Issued by BrandMapp 13 Aug 2024