African marketing | Bizcommunity

African marketing | Bizcommunity

News

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Marketing

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Issued by Penquin 28 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

Marketing

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

#Orchids&Onions: When Castle Lite gets it right

#OrchidsandOnions

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

The Davos blind spot: Why Africa’s AI opportunity lies in its complexity

Marketing

The Davos blind spot: Why Africa’s AI opportunity lies in its complexity

Musa Kalenga, Issued by Brave Group 27 Jan 2026

Surge in South African e-commerce: Top brands drive 47% growth in 2025

E-commerce

Surge in South African e-commerce: Top brands drive 47% growth in 2025

14 Jan 2026

Real data. Real Africa. Real time. COPO owns African consumer truth

Marketing

Real data. Real Africa. Real time. COPO owns African consumer truth

Issued by Dentsu 13 Jan 2026

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Marketing

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Fredine Swigelaar, Issued by Matte BLK 18 Dec 2025

2026 Digital Marketing and Advertising Trends out now

Digital

2026 Digital Marketing and Advertising Trends out now

Issued by Red September 8 Dec 2025

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Direct Marketing

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Issued by DMASA 2 Dec 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

Youth Marketing

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

A new Eskimi study highlights South Africa in second place in running the most Gen Z-focused ad campaigns. (Image supplied.)

Youth Marketing

South Africa sets new standards with Gen Z-focused advertising

2 Oct 2025

Barokologadi - ERP Melorane Game Reserve Partnership is an example of beneficiary communities forging strategic partnerships with private investors that have enabled them to put their land to effective economic use in the tourism industry (Image supplied)

Tourism

Land reform for tourism and conservation

30 Sep 2025

Penquin shines at the 2025 New Gen Awards with 6 wins and Medium Agency of the Year title

Digital

Penquin shines at the 2025 New Gen Awards with 6 wins and Medium Agency of the Year title

Issued by Penquin 29 Sep 2025

African marketing network strengthens tourism strategy for global impact

Tourism

African marketing network strengthens tourism strategy for global impact

19 Sep 2025

Nigel Tattersall and Helen McIntee-Carlisle were honoured. Source: Supplied.

Marketing

AMC co-founders awarded CIM Honorary Fellowship

15 Sep 2025

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Exhibitions

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Issued by Montgomery Group Africa 1 Sep 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

Education

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

EchoHouse: Johnnie Walker's creative and digital agency in Southern, Western and Central Africa

Marketing

EchoHouse: Johnnie Walker's creative and digital agency in Southern, Western and Central Africa

Issued by BA:KO by EchoHouse 26 Aug 2025

All the 2025 African Marketing Confederation Awards winners

Marketing & Media

All the 2025 African Marketing Confederation Awards winners

25 Aug 2025

Marketing

Last call to nominate outstanding African marketing talents for AMC Awards

28 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

South African Kerushan Govender has been elected president of the 94-year-old American Marketing Association’s New York chapter (Image supplied)

Marketing

South African elected president of AMA an opportunity for African marketing

1 Jul 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Clients and partners came together for the event.

Marketing

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

World’s most awarded strategist to open conference

Marketing

World’s most awarded strategist to open conference

Issued by IMC Conference 27 May 2025

The ACA launches a podcast for the curious and committed

Podcasts

The ACA launches a podcast for the curious and committed

Issued by Association for Communication and Advertising 13 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Global stage beckons as EBM earns 10 Solal Award nominations

Retail Marketing

Global stage beckons as EBM earns 10 Solal Award nominations

Issued by Excellerate Brand Management 5 May 2025

Promise wins Old Mutual

Advertising

Promise wins Old Mutual

Issued by Promise 7 Apr 2025

Marketing

African and UK marketing professionals to benefit from CIM-AMC alliance

20 Feb 2025

Retroviral has launched the Retroviral Ai Lab, offering generative AI, GPT development and TikTok engagement capabilities (Image supplied)

Artificial Intelligence

Retroviral and by COB's collaboration launches the 'Retroviral Ai Lab'

6 Feb 2025

Penquin celebrates big wins at the 2024 Assegai Awards

Direct Marketing

Penquin celebrates big wins at the 2024 Assegai Awards

Issued by Penquin 22 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Direct Marketing

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Issued by DMASA 15 Nov 2024

Marketing

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Marketing

AMC to host Annual Marketing Conference in Mombasa

21 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Marketing

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Issued by Peak and Dale Group 15 Aug 2024