I live in a world-class African city, also known as Jozi. My work time is split across our main offices in Bryanston and Gaborone. I play in both suburbia and the townships – I never turn down an invitation to a shisa-nyama.
In my youth (and about 20kgs ago), I summited Mount Kilimanjaro and climbed up to the Mount Everest Base Camp. I had illusions of grandeur and wanted to climb the highest peak on each continent, but life got in the way.
An awesome journey of more than 20 years, with 16 years on the client side. I started off marketing beer, then moved to sports retailing and financial services and ended up at a sports media company. I worked with some of the brightest minds in marketing and advertising, while being exposed to different markets and cultures.
Two incredible humans – Yanda and Azile – who keep me grounded and honest.
Travel, sports, travel, gadgets, travel, reading biographies and watching documentaries. Did I mention travel?
The fluid nature of the industry. I love the fact that we are constantly on our toes, trying to come up with new ideas and concepts.
There is nothing average about a typical workday. The only constants are dodging taxis in the morning traffic, admin, concept generation, supporting team members and business developments.
iPhone, MacBook, Moleskine and a Bic pen.
All the clients who are giving small agencies a chance. They usually get a better product at shorter turnaround times and lower prices.
On being a better human…
AI, AR, machine learning, immersive experiences and gamification. There seems to be a new buzzword every week.
A term I use a lot is: “Are you serious?” This is usually when the client tells us the campaign budget and timelines.
When I’m doing my 30-minute run/walk (gotta get those Vitality points!)
The problem is that I usually have so many ideas that I forget to write them all down.
The ability to speak absolute gumph about any topic and sound like I know what I’m talking about.
With new devices I always rip open the packaging, throw away manual and spend a few hours trying to figure it out. I then go to the dustbin, get the manual and set up the device in 10 minutes. So I fancy myself a technophile, but I fear the truth might be different.
Dodgy content from my high-school matric class WhatsApp group and lots of travel and family pictures.
Simple as that. Follow Peter on LinkedIn and Luyanda_Peter Twitter; and follow Harambee Communications on their Facebook, Twitter and Instagram feeds for the latest updates.
*Interviewed by Leigh Andrews.
