Campaign shines in-store

Foodcorp's Sunbake brand is launching a new in-store campaign to promote the updated look and feel of the packaging and differentiate the bread brand from competitors. With a new pay off line - “the taste we love” - the promotion uses energetic brightly coloured motifs to draw attention and highlight the brand propositions of energy rich, nutritious ingredients based on the Sunbake quality promise. The promotional material will be applied to free standing units, cladding, bread trolley header, shelf strips, in-store posters, eye catchers, wobblers and floor decals, as well as truck branding to really drive the brand recognition. The Sunbake in-store promotion will be launch in July 2009.