Penguin arrives from America, marching straight into its first store located at Nelson Mandela Square.
Celebrities such as Brad Pitt, Johnny Depp, Diddy and Farnsworth Bentley love the clothes so much they wear it, not because they are ambassadors but because it optimizes their style and suave dress sense.
Now South Africa's own celebs such as Lungile Radu, Ryan Botha, Jason Greer and Pepsi Pokane have chosen to become friends of the brand.
With celebrities gracing the launch such as Clint Eastwood, Gerry Rantseli, Tansey Coetzee and many more, the night was a glittering success.