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Marketing & Media News

- Kantar
The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing
15 May 2024
- Levergy
Levergy and Telkom lead South Africa at the Warc Awards
Levergy, the passions agency, has been announced as a finalist at the Warc Awards for Effectiveness in association with the Cannes Lions. The agency is the only South African representative on the shortlist and was recognised alongside client Telkom in the ‘Partnerships and Sponsorships’ category for their 2023 Netball World Cup campaign, Stand Tall. 15 May 2024
- IMC Conference
5 international speakers on world-class marketing conference agenda
In keeping with its own theme of “Challenge yourself”, Africa’s biggest marketing conference, the Nedbank IMC Conference, has delivered an agenda that confirms its reputation as the continent’s most innovative marketing gathering. 15 May 2024
- Publicis Groupe Africa
Publicis Groupe Africa’s “Golden Lions” Internal Awards winners announced
Publicis Groupe Africa awards its internal agencies and teams for their successful work in 2023 with the Golden Lions Awards at the 2024 re_fresh conference. 15 May 2024
Source: © 123rf  The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now
Source: © 123rf 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now
The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now. 15 May 2024
- Everlytic
Everlytic frees up email marketing capacity for SA businesses
Everlytic’s Digital Services Team takes the workload off marketers by building and sending effective email campaigns for them. 15 May 2024
Source:
Reddit, the social networking platform that recently floated on the stock market, saw its shares surge 15% on the back of its first-quarter financial results on 8 May. 15 May 2024
Source: © Witness Media Lab  Many people have been targeted by deep fakes
Source: © Witness Media Lab https://lab.witness.org/ Witness Media Lab Many people have been targeted by deep fakes
Mark Read, CEO of WPP was the recent target of an artificial intelligence (AI) deep fake scam. 15 May 2024
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The London International Awards (LIA) has announced that Della Sweetman, chief business development officer executive lead for creative, strategy, and planning at FleishmanHillard Global, as the 2024 Creativity in PR Jury President. 15 May 2024
Heroic Kei back in dotsure's TVC
Kei, the heroic pet in the dotsure TVC, who defended her family during the break-in and was shot, is back on South Africans' television screens. 15 May 2024
- Spark Media
Spark Media ‘leaps into local’ with comedian Themba Robin
Spark Media, South Africa’s leading media sales company providing hyperlocal advertising solutions, recently launched its new digital media sales arm with an entertaining brand video featuring local comedian, Themba Robin. 14 May 2024
- Rogerwilco
How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world
In an era where privacy reigns supreme, the digital advertising world faces one of its most seismic shifts: the phase-out of third-party cookies. While Google may have pushed out its plan to have 100% of Chrome users cookie-free from this year, this monumental change demands a re-evaluation of marketing strategies that have long relied on the precise targeting that third-party cookies provided. 14 May 2024
- AfriGIS
AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee
Peter Smythe, senior systems analyst at AfriGIS, has been appointed to the GeoServer Project Steering Committee (PSC), a body made up of individuals who represent the various communities which have a stake in GeoServer. 14 May 2024
Red & Yellow student, Philippa Scholtz, awarded in Young Ones Student Awards 2024
Philippa Scholtz a student from Cape Town’s Red and Yellow Creative School of Business has been awarded an ADC Bronze and Portfolio Award in the One Club for Creativity’s Ones Student Awards 2024. 14 May 2024
- Publicis Groupe Africa
Giraffe Creative Awards 2024 winners announced
The Giraffe Creative Awards are hosted by Publicis Groupe Africa (PGA) annually to acknowledge the creative work from the agencies within the Groupe in Africa as well as its network of partner and affiliate agencies across the continent. Here are this year’s winners. 14 May 2024
Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions
Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions
Levergy South Africa, Creative Edge Kenya, and VML Tunisia are shortlisted in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions. 14 May 2024
SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Brandon de Kock – WhyFive Was Brené Brown right?

14 May 2024
- The Citizen
A tribute to Amanda Watson, our ‘fighter’ news editor
The Citizen newspaper has always been blessed with really good news editors. Good news editors – who over the years have had to do the job of two to three people as newsrooms shrink – make the job of those around them so much easier as they ensure the paper is accurate, fair and on top of the news agenda. 14 May 2024
Bumble has said the ad will be taken down. Source: X.
Bumble has said the ad will be taken down. Source: X.
Dating app Bumble has apologised for its celibacy ad which has ruffled feathers across the globe. 14 May 2024
- The Walt Disney Company Africa
Disney Jr.’s Ariel to make a splash on Disney Junior this June
Disney Branded Television has announced the premiere date for the highly anticipated animated musical series Disney Jr.’s Ariel. Inspired by The Little Mermaid,” the series will debut on Saturday, 29 June, on Disney Junior at 8.30am CAT on DStv, Channel 309. Additionally, new recurring cast members were announced, including Yvette Nicole Brown, Melissa Villaseñor and Ron Funches. 14 May 2024
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