LinkedIn has ventured into the gaming industry. As of last week users can enjoy three distinct games Pinpoint, Queens, and Crossclimb - either through the LinkedIn mobile app or desktop version. 9 May 2024
The Alcohol Industry Communications Code of Conduct (the Code) has been revised and enhanced to align with the evolving needs of the industry. 9 May 2024
Johanna McDowell
The 2024 AdForum Summit takes place in New York City next week, from 13 to 17 May 2024, and will be attended by an exclusive, captive audience of search consultants. 8 May 2024
From discussions about Gen-this and Gen-that to the seasonal shifts that demand immediate attention, marketers often find themselves navigating a whirlwind of short-term changes and it's easy to become ensnared in the allure of the latest trends and buzzwords. Amidst this flux, it's crucial not to overlook the deeper, more enduring and longitudinal shifts in consumer behaviour that silently influence and shape the context for marketing effectiveness. 8 May 2024
Source: BW Confidential BW Confidential L'Oréal remains the world’s most valuable cosmetics brand
Brand Finance has found that major cosmetics brands globally are demonstrating robustness, even amidst a period of limited expansion in brand value. 8 May 2024
Katy Katopodis has been appointed as an independent member of the Public Relations Consultants Association’s (PRCA) Ethics & Practices (E&P) Board. 8 May 2024
Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. 8 May 2024
Standing out from the crowd is essential in the dynamic and ever-evolving marketing world. As brands vie for consumers' attention in an increasingly competitive landscape, the need to deliver impactful, memorable campaigns has never been greater. Enter the Assegai Awards – South Africa's premier celebration of direct marketing effectiveness. But why should you enter? Here are compelling reasons why participation in the Assegai Awards 2024 is a must for marketing professionals: 8 May 2024
If you're part of the marketing realm, whether in advertising or within media circles, you'll recognise the trends and concepts that consistently spark excitement year in, year out. 8 May 2024
Over the past few months, the Democratic Alliance (DA) has allocated just over R3.4m to digital advertising, with new kid on the block Rise Mzansi investing at least R185,000 in preparation for the upcoming elections. 8 May 2024
On Sunday, 21 April 2024, Kaizer Chiefs lost 1-0 to a low-ranked Richards Bay at King Zwelithini Stadium in Umlazi, its third loss in as many matches. Off the field, facing off against Sunday World before the Press Ombud over an article in the newspaper, it fared only slightly better. 7 May 2024
A reflection of sustainability in practice, what we do today, will influence tomorrow. #PlanetPeopleProfit. 7 May 2024
KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fifth edition of the Quarterly Buzz, marking the start of a new year of tracking the brands with the most ‘Buzz’ in the market. 7 May 2024
Image supplied. Jeremy Maggs has joined Hot 102.7FM as the station’s new business anchor and host of Hot Business with Moneyweb
Jeremy Maggs has joined Hot 102.7FM as the station’s new business anchor and host of Hot Business with Moneyweb. 7 May 2024
The eight-episode second season of HBO Original drama series House of the Dragon debuts in the US on Sunday 16 June – and will be available on M-Net (DStv Channel 101) Express from the US at 3am on Monday, 17 June, and make its prime-time premiere at 9pm on the same day. The series will also be available on Showmax. 7 May 2024
Image supplied. Amazon has launched Amazon.co.za, today, 7 May, in South Africa
Amazon launched Amazon.co.za on Tuesday, 7 May 2024, giving South Africans a new online shopping experience with a selection of local and international brands across 20 different product categories. 7 May 2024
To mark the premiere of Bridgerton Season 3, Netflix and Shondaland unveil new product collections in collaboration with top lifestyle brands. Embracing the essence of the Bridgerton universe and the romantic Regency era, these collections will debut this month. 7 May 2024
Marko Stavrou, better known as The Gen Z Guy and CEO of Stavrou Consulting may be young, but he is already one of Africa's leading Generation Z strategists and next-generation business leaders. This 19-year-old consults to big business and many others, on how to better connect with their Generation Z consumers and employees. Like all Gen Zers, Marko documents his life and learnings through many social media channels, reaching more than two million people across all his platforms in 2023. 6 May 2024
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