Primary Focus wins Danfoss Account
Primary Focus, a full service communication consultancy, has won the local advertising and marketing account for the global industrial group, Danfoss. The account includes conceptualising trade advertising campaigns for a number of Danfoss divisions as well as marketing and promotional support through the year.
Primary Focus already handles all the advertising and marketing support for a Danfoss subsidiary - Reco, a refrigeration and air-conditioning wholesaler. It has held this account successfully for three years and has developed excellent brand awareness for Reco through three creative advertising campaigns, which caught the attention of the holding company.
Savi Technology, a US-based multi-national asset tracking technology company, recently appointed Primary Focus to assist with the media launch of its new local South African office. The consultancy successfully launched the leading edge technology to selected media and assisted Savi with managing its sponsorship of the recent National Ports Authority Conference in Cape Town.
Primary Focus will continue to handle the public relations and marketing for Savi Technology as it grows its interest in the SA market.
Savi joins a client list which includes other multi-nationals such as Danfoss, Reco, Compass Group and Proudfoot and leading local companies Arivia.kom and Avroy Shlain amongst others.
