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    African countries reach tipping point for e-commerce adoption - PayU data

    South Africa's m-commerce up 35%, Nigeria is Africa's biggest e-commerce market, and Kenya primed for massive growth...

    29 Apr 2021

    Euromonitor identifies 6 cannabis consumer archetypes

    Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

    21 Apr 2021

    Consumers spent $900bn more at online retailers globally in 2020

    Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

    14 Apr 2021

    The 5 habits of highly effective advertisers

    Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

    By Daren Poole, Issued by Kantar 14 Apr 2021

    Boosting brand purpose by solving value-action gaps in Africa

    How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

    By Adeola Tejumola, Issued by Kantar 25 Mar 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

    Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

    By Ailsa Wingfield 11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

    Issued by Kantar 28 Oct 2020

    Google Ads is top choice for app marketers in Africa

    AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

    15 Oct 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams

    The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

    17 Sep 2020

    Global consumers ease back into in-store shopping - report

    With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

    4 Sep 2020

    Influencer compensation: How money moves within the Nigerian influencer industry

    Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

    By Gbenga Sogbaike 4 Sep 2020

    1 in 4 consumers tried a new brand during pandemic - global report

    A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

    12 Aug 2020

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