"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."
Cari Coetzee 5 Apr 2018
Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...
Shae Leigh 22 Mar 2018
Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...
Romi Adler 12 Mar 2018
Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...
Jessica Tennant 5 Mar 2018
The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
Louise Marsland 8 Feb 2018
In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...
Paula Sartini 6 Feb 2018
The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...
Mathew Weiss 8 Jan 2018
Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...
Richard Mullins 1 Dec 2017
There is a need for more collaboration from all the different parts that make up brand communications....
Khangelani Dziba 6 Nov 2017
Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...
Mike Freedman 19 Sep 2017
What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?
Louise Marsland 29 Aug 2017
Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...
Adam Howatson 11 Aug 2017
In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.
Shae Leigh 28 Jul 2017
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Issa Sikiti da Silva 25 May 2011
SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.
Issa Sikiti da Silva 9 May 2011
Telecommunications group Econet Wireless Zimbabwe eclipsed the Coca-Cola brand to clinch the Superbrand award at a ceremony held Thursday, 2 December 2010. Coca-Cola trailed to second position, with the Spar retail franchise coming third.
Dumisani Ndlela 6 Dec 2010
Zimbabwe's Meikles group has agreed to allow Pick n Pay to rebrand TM Supermarkets after a deal in which the South African retailer will shore up its shareholding in the supermarket chain to 49%.
Dumisani Ndlela 2 Dec 2010
Zimbabwe's weekly The Standard newspaper, part of the Alpha Media Holdings (AMH) group controlled by media tycoon Trevor Ncube, has rebranded and slashed its cover price by half to US$1. The first rebranded edition hit the streets on 31 October 2010, and there has been a discernible market acceptance.
Dumisani Ndlela 8 Nov 2010
Zimbabwe has launched a fresh brand war cry, or a tourism destination brand, as they are calling it in hospitality circles: "Zimbabwe - A world of wonders". It is part of national rebranding efforts being spearheaded by Deputy Prime Minister Arthur Mutambara to help reshape the image of the country.
Dumisani Ndlela 22 Oct 2010
A property firm largely invested in hospitality and tourism has expressed concern over the country's political process which it said undermined efforts to mitigate the negative perception around brand Zimbabwe.
Dumisani Ndlela 2 Aug 2010
Zimbabwe has splurged an undisclosed amount of cash to lure the Brazilian national football team into the country ahead of the FIFA World Cup which kicks off in South Africa on 11 June 2010.
Dumisani Ndlela 31 May 2010