While Ethiopia's Rift Valley wine is targeting more experienced wine drinkers, foreigners and high-end restaurants, its Acacia range is aimed at an emerging Ethiopian wine-drinker…
19 Jan 2017
Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...
23 Sep 2016
Faced with smuggling claims around a client brand, Dharmesh Nagar and his Media Revolution team had to act to protect their client's brand...
Dharmesh Nagar 29 Jul 2016
Savanna Tobacco has gone shopping and purchased Remington Gold to add to its brand portfolio...
28 Jul 2016
For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...
14 Jul 2016
South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...
Ornico 11 Jul 2016
Zimbabwe's Savanna Tobacco has rebranded its Pacific range and redesigned its packaging to infuse a "born-in-Zimbabwe quality" with worldclass style...
4 Jul 2016
President of Mozambique and The Coca-Cola Company chairman and CEO open fully-automated, world-class bottling plant in Mozambique...
20 Jun 2016
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...
1 Jun 2016
Nurturing and encouraging a different way of thinking by Africa's thought leaders - and about Africa by the rest of the world - was emphasised...
26 May 2016
A new flower show has launched in Cape Town, South Africa, for 27-30 October 2016...
26 May 2016
The official distributor of Z-CARD Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, Nhume Marketing Communications, has been appointed as the official print partner for the Superbrand Awards.
19 May 2014
Redefinition, a Bulawayo-based marketing, branding and advertising company launched its rebranded website which is focussed on events management.
24 Feb 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013
Redefinition, a new advertising agency is expected to launch this week in Zimbabwe. Redefinition, described as the new player in Zimbabwe's advertising and marketing industry, specialises in advertising, marketing, branding and social media use.
12 Jul 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
The Jupiter Drawing Room, a globally recognised advertising agency that opened its doors in South Africa in the late 80's, on Thursday, 23 February 2012, announced that it signed a deal with an advertising agency in Zimbabwe to expand in the country.
23 Feb 2012
South Africa and other developing countries are in hot debate about how best to grow their economies through innovation and the development of intellectual property.
7 Sep 2011
The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers.
4 Aug 2011
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Issa Sikiti da Silva 25 May 2011
SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.
Issa Sikiti da Silva 9 May 2011
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011
Telecommunications group Econet Wireless Zimbabwe eclipsed the Coca-Cola brand to clinch the Superbrand award at a ceremony held Thursday, 2 December 2010. Coca-Cola trailed to second position, with the Spar retail franchise coming third.
Dumisani Ndlela 6 Dec 2010