Junior PR Account Executive

Job description

We are looking for a motivated and detail-oriented Junior PR Account Executive based in Cape Town to support the delivery of high-impact communication campaigns for our clients. This role is ideal for someone who is passionate about media, storytelling and building strong relationships. You’ll work closely with senior team members to execute PR strategies, manage day-to-day tasks and help drive media visibility for our clients.

Key responsibilities:

Media relations + Securing coverage

• Build and maintain relationships with key journalists, editors, producers and influencers, particularly within the B2B and trade media landscape
• Pitch press releases, story angles and expert commentary to secure high-value media coverage
• Identify timely and newsworthy opportunities to position clients as thought leaders
• Draft press releases, media pitches, briefing notes and other PR materials
• Prepare clients for media interviews and speaking opportunities
• Monitor media coverage and compile coverage reports and campaign results
• Maintain accurate media lists and journalist databases

Strategic PR + content support

• Assist in researching and developing PR strategies aligned to client objectives
• Monitor industry trends, editorial calendars and media opportunities
• Support the development of content ideas for PR and digital channels
• Participate in brainstorming sessions and contribute creative campaign ideas
• Assist in identifying opportunities for awards, speaking engagements and industry profiling
• Monitor social media and online conversations relevant to client industries

Team and client communication

• Keep internal teams updated on media opportunities, campaign progress and results
• Participate confidently in client calls and meetings, including preparing meeting minutes and action items
• Act as a day-to-day support contact for client accounts
• Manage timelines, deadlines and administrative tasks across multiple accounts
• Ensure campaign documentation, reporting and files are kept organised and up to date

Event support

• Support media outreach for client events, trade shows, launches and press briefings
• Coordinate logistics and manage media attendance
• Assist with on-site event support where required
• Secure follow-up media coverage and compile post-event reports

Requirements

• Bachelor’s degree or diploma in public relations, communications, Journalism or a related field
• Excellent written and verbal communication skills
• Strong organisational skills and attention to detail
• Ability to manage multiple deadlines in a fast-paced agency environment
• Confident communicator with strong interpersonal skills
• Curious about business, technology and current affairs
• Strong research and problem-solving abilities
• Proficiency in Microsoft Office and familiarity with media monitoring tools is advantageous
• Previous PR internship or agency experience is beneficial 

Posted on 25 May 12:35, Closing date 24 Jul