Content Growth Lead

Job description

Mission of the role

To drive the growth, energy, and evolution of Cape Town Magazine.com’s content by generating, shaping, and executing ideas that resonate deeply with audiences and perform across digital platforms, while inspiring the team through action and creative momentum.

You are the ideas and growth engine of the content team - constantly identifying opportunities, formats, and executing on stories - copy, video and any channel - that can unlock audience engagement, reach, and relevance into a broader space through curiosity.

You live in the digital world and dream through execution when you’re in the real world - understanding what people are watching, sharing, saving, and responding to - and translate that into clear, executable content ideas that hit home.

You don’t just come up with smart ideas; you drive them to life. You move quickly from concept to execution, working hands-on and alongside the team and contributors to make things happen.

You inspire and grow the team through doing, pulling people into projects, showing new ways of working, and building confidence through shared execution and experimentation, rather than formal coaching.

You play a key role in shaping the future of Cape Town Magazine.com by helping us evolve how we tell stories, how we show up on platforms, and how we grow our audience.

You love a challenge and opportunity to build, experiment, and create something meaningful - contributing to a body of work that expands our reach, sharpens our voice, and unlocks new audiences.

Outcomes of the role – what success looks like

1. Audience growth through content ideas and formats and experimentation

• Consistently generate content ideas that drive:
• Curiosity and connection 
• Readership growth
• Social engagement
• Shareability and reach

• Identify trends, formats, and opportunities that can unlock growth across:
• A wide diversity of people 
• Website
• Social platforms
• Emerging channels

• Ensure a steady flow of relevant, fresh, and high-potential content ideas

2. Content that resonates across formats and platforms

• Deliver (create, commission, edit) high-quality storytelling, resonant content across formats, including:
• Features
• Social content (e.g. reels, posts)
• Campaign content

• Commission and brief the internal team, freelancers, and contributors to produce content

• Ensure all content - whether created or commissioned - is clear, engaging, and aligned with Cape Town Magazine.com’s standards and audience expectations

• Shape and refine content hooks so that they are ready for final editorial polish by the managing editor. Think in: Titles tags. Angles. Post copy. Calls to action.

3. Growing pillars for locals to love and live by 

• Take ownership of key Cape Town Magazine.com content pillars across a wide variety of channels, including:
• Communities: IG weekend takeover programme, consumer newsletter
• Editorial pillars 

• Drive the growth, relevance, and performance of these (and new) pillars over time

• Continuously evolve these pillars by:
• Improving formats
• Strengthening content angles
• Increasing audience engagement and reach

• Ensure each pillar:
• Thrives with clear content direction
• Can rely on smart and consistent output
• Sees growth through strong visible resonance with the target audience
  
  4. Ideas consistently move from concept to execution through clear content planning

• Distil ideas (your own and others’) into clear, structured, and actionable content plans

• Balance long-term planning with fast, reactive content opportunities

• Pitch content plans for sign-off and drive them into execution across the team

• Ensure ideas move efficiently from concept to published content

• Maintain a strong pipeline of content ideas across different seasons

5. Brand campaigns and special projects that land and create impact

• Co-lead in ideation and execution of brand and editorial campaigns

• Develop strong, audience-first campaign ideas that align with editorial and partner goals

• Execute campaigns through a combination of:
• Direct creation
• Commissioning contributors
• Coordinating internal team members

• Drive campaigns (alongside managing editor) from concept through to delivery

• Adapt the execution approach based on the needs of each campaign

• Track metrics and adjust for performance

6. A team energised through your creative momentum and collaboration

• Work closely with the managing editor to align ideas with execution, ensuring strong collaboration between creative direction and delivery

• Act as a strong creative partner to the managing editor, stepping in to take ownership of content execution when required

• Bring consistent energy, curiosity, and creative momentum into the team through strong, actionable ideas

• Anchor the team by translating ideas into clear direction and executable content plans

• Lead from the front by showing how ideas move from concept to execution

• Help create a culture of experimentation, speed, and continuous improvement

• Raise the bar for creative output by consistently pushing for stronger, more resonant ideas

Closing date for applications: 30 April 2026 at midnight, but interviews start now.

Key competencies (what you bring)

• Strong creative instinct - consistently generates original, high-quality ideas that resonate

• Ability to turn ideas into execution - can move quickly from concept to clear, actionable content

• Deep understanding of digital content - knows what works across platforms and why

• High ownership and drive - takes initiative, pushes ideas forward, tracks performance and adjusts

• Strong storytelling judgment - able to shape, refine, and elevate content to a high standard

Advantageous (nice to have)

• Experience in commissioning and managing contributors or freelancers

• Exposure to analytics, performance metrics, or content growth strategies

• Strong awareness of trends, formats, and digital culture (local + global)

• Experience working across multiple formats (articles, reels, campaigns)

• Naturally collaborative and able to inspire others through ideas and action

Posted on 14 Apr 09:48, Closing date 30 Apr