VML Birdwatching at the Loeries | Kenya's rise on the creative stage
Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.
8 Oct 2026
Kenya's The Partnership Agency secured its first-ever Cannes Lions Grand Prix, and the continent's only Grand Prix of 2026, in the Sustainable Development Goals (SDG) category for Sick Leave for Cows at this year's Cannes Lions.
Ngari, who has attended the Loeries for a decade, talks about his journey in the creative industry as well as the work the creative industry has put in and the challenges it still faces to ensure it does the best work.
