VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

In this episode of VML Birdwatching at The Loeries we talk creativity, what it means and why it is important.

By Danette Breitenbach

10 Oct 2025

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

Gillian Rightford, founder of communication and management consultancy Adtherapy, and Executive Director, ACA

Luca Gallarelli is group CEO of TBWA\South Africa and the Omnicom Group

Sbu Sitole is the co-founder and chief creative director of The Odd Number

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Danette Breitenbach 1 day

For more:

Official site: www.loeries.com, Facebook, Twitter, Instagram
More info: Loeries Creative Week, Bizcommunity search, Google, Twitter

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.