Influencer marketing | Bizcommunity

Influencer marketing | Bizcommunity

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Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 12 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Branding

EchoHouse: 17 Years In; An Emerging African Brand. A Fresh Look!

Issued by BA:KO by EchoHouse 7 Feb 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Marketing

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Issued by Dentsu 2 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Research

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Issued by SAMRA 23 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Social Media

Gen Z is turning to TikTok, not Google, when they need answers

Sue Blaine 20 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Marketing

Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

Issued by Brand Influence Agency 8 May 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Public relations at a crossroads

PR & Communications

Public relations at a crossroads

Issued by Brandfundi 15 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Social Media

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Issued by Varsity Vibe 9 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Digital

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Issued by Vuka Group 25 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Marketing

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Issued by Humanz 20 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

The digital roadmap of South Africa’s automotive market

Research

The digital roadmap of South Africa’s automotive market

Issued by Rogerwilco 19 Mar 2025

Image supplied.

Social Media

Authenticity: The new currency in influencer marketing

Bianca James 19 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Jay Badza has passed away.

Marketing & Media

Orchard on 25 founder Jay Badza passes away at 38

Karabo Ledwaba 10 Mar 2025

Dentsu Creative South Africa enhances leadership in content with new appointments

Advertising

Dentsu Creative South Africa enhances leadership in content with new appointments

Issued by Dentsu 7 Mar 2025

Dentsu School of Influence announces 2025 cohort

Education

Dentsu School of Influence announces 2025 cohort

Issued by Dentsu 6 Mar 2025

South African creativity shines in 2025 SABRE Awards shortlist

Marketing

South African creativity shines in 2025 SABRE Awards shortlist

5 Mar 2025

Biz Most Read Award winners February 2025

Online Media

Biz Most Read Award winners February 2025

1 Mar 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Retail

Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Issued by Taryn Louche Creative 26 Feb 2025

The marketing shake-up: Why 2025 is a turning point

Marketing

The marketing shake-up: Why 2025 is a turning point

Issued by AAA School of Advertising 24 Feb 2025

Hospitality

Top travel trends to watch: Wellness, unique hotels, and the power of influencers

18 Feb 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Marketing

South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Karabo Ledwaba 5 Feb 2025

New Media shines on the global stage

Marketing

New Media shines on the global stage

Issued by Media24 3 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025