Influencer marketing | Bizcommunity

Influencer marketing | Bizcommunity

News

AAA launches South Africa’s first master of digital marketing degree

Marketing

AAA launches South Africa’s first master of digital marketing degree

Issued by AAA School of Advertising 6 hours

Intake for the course will being in late July/early August. Source: Supplied.

Advertising

New master’s in digital marketing debuts at AAA School

4 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

Source: Image supplied

Social Media

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Marketing

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Issued by Penquin 28 Apr 2026

(L to r:) Kabelo Makwane, ICT executive, Ricky Hendricks, Google Marketing Strategy & Partnerships in SSA, Alex Okosi, managing director, Africa, Google, Janet Booysen,Massmart marketing VP (acting) and Anwar Jappie, chair @ Effie Awards (Image source: LinkedIn

Education

First- of-its-kind training bridges gap between digital content and physical commerce

28 Apr 2026

Marketing

From AI companionship to brand trust, Warc outlines 2026's key trends

24 Apr 2026

Social Media

South African influencers push back on unpaid deals, signal market shift

Kgothatso Tema 23 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

PR & Communications

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

Marketing & Media

Radox appoints Samy as social agency of record

20 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

PR & Communications

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

Issued by OnPoint PR 27 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Marketing & Media

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

How e-commerce is transforming the retail, media and ICT landscape in SA

E-commerce

How e-commerce is transforming the retail, media and ICT landscape in SA

Lungelo Dlamini 23 Mar 2026

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Digital

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Issued by Arora Online 20 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Media

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Issued by Dentsu 17 Mar 2026

South Africa's digital stars shine in first Humanz Top 20 Awards

Social Media

South Africa's digital stars shine in first Humanz Top 20 Awards

25 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Social media is no longer just a place to share updates; it is a key space where identity is crafted, negotiated and performed (Image source: © 123rf )

Social Media

How social media is quietly rewriting South African identity

13 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

Digital

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026

Branding

Meet the woman building a beauty brand on the streets of Joburg

Karabo Ledwaba 3 Feb 2026

Joe Hamman, director, Novus Group says 2026 will see the evolution from media monitoring to decision monitoring (Image supplied)

Media

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Social Media

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Issued by Actorvate 29 Jan 2026

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Marketing

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Issued by Actorvate 28 Jan 2026

#BizTrends2026 | ByDesign Communications’ Kevin Welman: 4 shifts redefining PR

PR & Communications

#BizTrends2026 | ByDesign Communications’ Kevin Welman: 4 shifts redefining PR

Kevin Welman 26 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Media

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Michael Cost is the head of strategy and client development at Humanz. Source: Humanz.

Marketing

#BizTrends2026 | Humanz' Michael Cost : The influencer marketing cheat sheet

Michael Cost 16 Jan 2026

Why affiliate marketing is tech’s most effective route to market

Marketing

Why affiliate marketing is tech’s most effective route to market

Bianca Leonard 15 Jan 2026

Image credit: on Pexels

Trends

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

Marketing

New Tops at Spar brand TVC brings together culture, community and choice

2 Dec 2025

Image credit: Ella McMeans on

Aesthetic Medicine

From Rhode Skin to Lattafa: The brands that won beauty in 2025

Maroefah Smith 2 Dec 2025

Promotions & Activations

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s Spread the Cheers

Issued by Playmakers 24 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Direct Marketing

Red September emerges as a top agency at the 2025 Assegai Awards

Issued by Red September 24 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Lessons from the Runway: What advertising can learn from the fashion industry

FMCG

Lessons from the Runway: What advertising can learn from the fashion industry

Issued by Ebony+Ivory 17 Nov 2025

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Direct Marketing

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Issued by Clockwork 17 Nov 2025

TEARS Soul City Bang Your Pot

NGO, NPO & Social Enterprise

TEARS Soul City Bang Your Pot

Issued by TEARS Foundation 3 Nov 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025