Earned media | Bizcommunity

Earned media | Bizcommunity

News

Marketing

Your brand has a new shop window: AI

Stephen Forbes 13 hours

The Odd Number and Previdar celebrate 4 Bookmark Award wins

IAB Bookmarks Awards

The Odd Number and Previdar celebrate 4 Bookmark Award wins

Issued by The Odd Number 28 Aug 2026

Hook, Line & Sinker wins SA’s Best Integrated PR Agency Award 2026

PR & Communications

Hook, Line & Sinker wins SA’s Best Integrated PR Agency Award 2026

Issued by Hook, Line & Sinker 17 Aug 2026

#WPRD2026 | 4 Principles for managing a crisis in the AI era

World PR Day

#WPRD2026 | 4 Principles for managing a crisis in the AI era

Madelain Roscher 30 Jul 2026

When the audience you want won't sit through your ads

Sponsorship

When the audience you want won't sit through your ads

Issued by Levergy 30 Jul 2026

Kevin Welman, director at ByDesign Communications says the credibility economy has arrived; external communications was built for it (Image supplied)

World PR Day

#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman 22 Jul 2026

World PR Day

#WPRD2026 | The hardest pitch in Public Relations isn’t to the media

Aobakwe Sibiya 21 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

PR & Communications

Estée Lauder names Madeleine Boyd to lead global brand comms

20 Jul 2026

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

World PR Day

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

Robin Fredericks 20 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

World PR Day

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

17 Jul 2026

Karl Haechler, CEO, Burson Africa, says being visible in an AI-generated answer is not the same as being believed (Image supplied)

World PR Day

#WPRD2026 | Visibility without credibility is just exposure without influence

Karl Haechler 14 Jul 2026

The report coincides with World PR Day. Source: Muck Rack.

World PR Day

#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba 14 Jul 2026

#WPRD2026 | Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

World PR Day

#WPRD2026 | Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Robin Fredericks 14 Jul 2026

Madelain Roscher, founder and CEO, PR Worx and Public Relations Institute of SA (Prisa) member, examines how AI Search has made PR the most powerful discipline in business (Image supplied)

World PR Day

#WPRD2026 | The quiet revolution that just made PR the most powerful discipline in business

Madelain Roscher 1 Jul 2026

Sharleen James is the managing director at Razor PR. Source: Supplied.

PR & Communications

Sharleen James | Why credibility is a C-Suite issue

Sharleen James 18 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

PR & Communications

AI is making PR the main character again

Nicola Tarr 13 May 2026

Why South African brands are evaluating digital-first PR agencies

PR & Communications

Why South African brands are evaluating digital-first PR agencies

Issued by Hook, Line & Sinker 11 May 2026

The Odd Number secures 2 bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

PR & Communications

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

Issued by Hook, Line & Sinker 28 Apr 2026

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

PR & Communications

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

22 Apr 2026

Levergy appoints Gaofetoge as head of PR

PR & Communications

Levergy appoints Gaofetoge as head of PR

Issued by Levergy 9 Apr 2026

Nutella floating around Artemis II. Source: YouTube.

Branding

WATCH | Nutella goes viral after unexpected appearance on NASA mission

7 Apr 2026

PR & Communications

New brand advisory firm breaks from traditional PR model

2 Apr 2026

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Advertising

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

PR & Communications

Volvo SA appoints Retroviral as its media agency

17 Mar 2026

Jenny Griesel Communications recognised in 2026 SABRE Africa Award Nominations

PR & Communications

Jenny Griesel Communications recognised in 2026 SABRE Africa Award Nominations

Issued by Jenny Griesel Communications 16 Mar 2026

Candice Burgess-Look. (Image supplied)

PR & Communications

5 ways brands can optimise PR in the age of AI search

Candice Burgess Look 10 Mar 2026

PR runs the world

PR & Communications

PR runs the world

Nkateko Khosa, Issued by Brave Group 2 Mar 2026

Siki Msuseni is the founder and director of Amplified PR.

PR & Communications

#BizTrends2026 | Amplified PR’s Siki Msuseni: SA youth are wearing their values

Siki Msuseni 28 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Media

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

From marketplace to intelligence partner: How AutoTrader redefined dealer success in 2025

Dealers

From marketplace to intelligence partner: How AutoTrader redefined dealer success in 2025

Issued by AutoTrader 21 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

TikTok’s new award at The One Show 2026

The One Club for Creativity

TikTok’s new award at The One Show 2026

13 Jan 2026

Who to watch: Africa's Top 10 PR professionals

PR & Communications

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

$How fractional communications experts are changing the game$

PR & Communications

How fractional communications experts are changing the game

Laura Rapson 3 Dec 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

PR vs marketing: How can PR elevate your small business?

SMEs

PR vs marketing: How can PR elevate your small business?

Jeremy Lang, Issued by Business Partners Limited 13 Nov 2025

Source: © 123rf The No-Nonsense Guide to Getting Cited by AI is a white paper that introduces a comprehensive framework for adapting content strategies to AI assistants

Artificial Intelligence

How to stop being invisible to AI assistants

12 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

FNB has appointed strategic communications agency Razor PR as its partner to redefine its communication strategy for the future (Image supplied)

Marketing

FNB appoints Razor PR to lead communications strategy

Issued by The Up&Up Group 3 Nov 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025