Cultural relevance | Bizcommunity

Cultural relevance | Bizcommunity

News

TBWA’s Backslash: Being hard to influence is the new cultural flex

Research

TBWA’s Backslash: Being hard to influence is the new cultural flex

Issued by Omnicom Advertising South Africa 22 Oct 2026

Ray Langa, Group CEO, Leagas Delaney South Africa won hy annual trends are failing and what leaders should watch instead (Image source: © 123rf )

Marketing

#BizTrends2026 | Leagas Delaney SA's Ray Langa: 6 forces agencies should be watching

Ray Langa 22 Oct 2026

Suidoosterfees proves the creative economy is becoming a major business engine

Events

Suidoosterfees proves the creative economy is becoming a major business engine

13 Oct 2026

Preetesh Sawraj, Loeries CEO, welcomes jury presidents and members, and industry leaders to the Mayor's Brunch (Image: @ Danette Breitenbach, Bizcommunity)

Loeries Creative Week

#Loeries2026 | Embrace the Madness, find the courage

Danette Breitenbach 7 Oct 2026

Lessons for South African retailers: Heritage alone is not enough, brands must do more

Retail

Lessons for South African retailers: Heritage alone is not enough, brands must do more

Yazeed Osman 5 Oct 2026

From heritage to luxury: 5 marketing lessons shaping South African luxury

Retail Marketing

From heritage to luxury: 5 marketing lessons shaping South African luxury

Dr Lebogang Mathole, Issued by University of Johannesburg - Marketing Management 2 Oct 2026

Ogilvy and Volkswagen South Africa take top honours at the 2026 New Generation Awards

Digital

Ogilvy and Volkswagen South Africa take top honours at the 2026 New Generation Awards

Issued by Ogilvy South Africa 2 Oct 2026

Winners announced for the 2026 WesBank New Generation Awards

Digital

Winners announced for the 2026 WesBank New Generation Awards

Issued by WesBank New Generation Awards 29 Sep 2026

TikTok One is now live in South Africa. Pictured: US beauty and lifestyle influencers: Charlotte Palermino, Toni Bravo, Cyrus Veyssi, Golloria George(Image source@ WWD

Social Media

The creator economy shifts from influence to infrastructure: Why marketers need to pay attention

Roonie Mutsinze 25 Sep 2026

Beyond likes: Dentsu School of Influence brings one big week to Cape Town

Digital

Beyond likes: Dentsu School of Influence brings one big week to Cape Town

Issued by Dentsu 25 Sep 2026

Outside the brief

Media

Outside the brief

Kabelo Kale, Issued by The Media Krate 22 Sep 2026

#HeritageMonth | 100 braais to create Heinz emblem

Promotions & Activations

#HeritageMonth | 100 braais to create Heinz emblem

21 Sep 2026

Warc has released the 5th edition of Warc Rankings analysis linking creativity and effectiveness in The health of creativity 2026 (Image supplied)

Advertising

Why award-winning creative ideas double campaign impact

18 Sep 2026

#ATMDubai | Middle East events industry grows despite cost pressures and uncertainty

Tourism

#ATMDubai | Middle East events industry grows despite cost pressures and uncertainty

Evan-Lee Courie 15 Sep 2026

Shift happens. Are you ready?

IMC Conference

Shift happens. Are you ready?

Issued by IMC Conference 8 Sep 2026

WesBank returns as Headline Sponsor for 2026 New Generation Awards

Digital

WesBank returns as Headline Sponsor for 2026 New Generation Awards

Issued by WesBank New Generation Awards 3 Sep 2026

SlikourOnLife to turn the Nedbank IMC into a live music experiment

IMC Conference

SlikourOnLife to turn the Nedbank IMC into a live music experiment

Issued by IMC Conference 3 Sep 2026

WesBank New Generation Awards announces 2026 finalists

Digital

WesBank New Generation Awards announces 2026 finalists

Issued by WesBank New Generation Awards 1 Sep 2026

Sunlight turns 135 years of heritage into a platform for community and cultural relevance

Retail Marketing

Sunlight turns 135 years of heritage into a platform for community and cultural relevance

25 Aug 2026

Retailers

The CNA paradox: What a failing legacy brand’s “coolest” status teaches stationery retailers

Prof Ilse Struweg, Issued by University of Johannesburg - Marketing Management 20 Aug 2026

Ogilvy wins its 10th Bookmarks Agency of the Year title

IAB Bookmarks Awards

Ogilvy wins its 10th Bookmarks Agency of the Year title

Issued by Ogilvy South Africa 20 Aug 2026

In a first, the Best Digital agency Award at Bookmarks was shared between two agencies: Accenture Song (pictured) and Ogilvy (Image: @Bizcommunity)

IAB Bookmarks Awards

#Bookmarks2026 | It's a first! Best Digital Agency awarded to two agencies

14 Aug 2026

Uber Eats' campaign Football is for food did well in the Cannes Creative Effectiveness category. Source: YouTube.

Cannes Lions

Warc says cultural relevance and creators drive Cannes effectiveness wins

13 Aug 2026

Publicis Groupe Africa shines at Bookmark Awards with 21 finalist nominations

IAB Bookmarks Awards

Publicis Groupe Africa shines at Bookmark Awards with 21 finalist nominations

Issued by Publicis Groupe Africa 12 Aug 2026

Two Tone Global celebrates 1 year of changing perceptions with GWM

Trends

Two Tone Global celebrates 1 year of changing perceptions with GWM

Issued by GWM 11 Aug 2026

Research

Social marketing faces 3 limits, latest Warc research finds

6 Aug 2026

Possibility in play earns Effie and Bookmark finalist recognition

Marketing

Possibility in play earns Effie and Bookmark finalist recognition

Issued by Mscsports 5 Aug 2026

#WomensMonth | Nadia Jaftha on pushing SA’s creator economy from influence to ownership

Women's Month

#WomensMonth | Nadia Jaftha on pushing SA’s creator economy from influence to ownership

Evan-Lee Courie 5 Aug 2026

Winning the conversation does not always mean winning the sale in South Africa’s fast food race

Research

Winning the conversation does not always mean winning the sale in South Africa’s fast food race

Issued by Rogerwilco 30 Jul 2026

Lebogang Mashangoane, account director at Riverbed PR says PR’s Golden Age will belong to those who understand people (Image supplied)

World PR Day

#WPRD2026 | PR’s Golden Age will belong to those who understand people, not just platforms

Lebogang Mashangoane 31 Jul 2026

From Fairytale to a new global chapter: Liquideep signs with Africori/Warner Music

Music

From Fairytale to a new global chapter: Liquideep signs with Africori/Warner Music

29 Jul 2026

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Health & Beauty

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Issued by NielsenIQ 28 Jul 2026

To make an idea newsworthy, it must be worthy of the news, says Mike Sharman, CCO, Retroviral (Image: @ Bizcommunity)

World PR Day

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman 27 Jul 2026

Beyond data: Why growth is still human-led

Digital

Beyond data: Why growth is still human-led

Tafadzwa Penny, Issued by Machine_ 23 Jul 2026

The fast food brands South Africans notice are not always the ones they buy

Research

The fast food brands South Africans notice are not always the ones they buy

Issued by Rogerwilco 22 Jul 2026

PR & Communications

Estée Lauder names Madeleine Boyd to lead global brand comms

20 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Warc and TikTok say brands need community intelligence to win with AI

Advertising

Warc and TikTok say brands need community intelligence to win with AI

15 Jul 2026

Dentsu School of Influence graduates new wave of business-ready creators

Social Media

Dentsu School of Influence graduates new wave of business-ready creators

Issued by Dentsu 14 Jul 2026

Fast food gets serious: SA brands fight for every bite

Research

Fast food gets serious: SA brands fight for every bite

Issued by Insight Survey 9 Jul 2026

Why experience marketing matters more than ever

Marketing

Why experience marketing matters more than ever

Thato Matlhabegoane, Issued by Duma Collective 8 Jul 2026

K-Way vs. knockoffs: The hidden cost of fake fashion in SA

Fashion & Homeware

K-Way vs. knockoffs: The hidden cost of fake fashion in SA

Martine Vogelman 6 Jul 2026

Dentsu X partners with Africa Creative Agency on WAV Festival 2027 and Africa House

Marketing

Dentsu X partners with Africa Creative Agency on WAV Festival 2027 and Africa House

Issued by Dentsu 1 Jul 2026

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

Sport

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

23 Jun 2026

Avocado playbook shows fresh produce must align with Gen Z values

Agriculture

Avocado playbook shows fresh produce must align with Gen Z values

Barry Landman 18 Jun 2026

Effie Worldwide has released the 2025 Effie Index (Image supplied)

Marketing

Global Effie Index: 2025’s most effective marketers, brands and agencies

17 Jun 2026

#YouthMonth | The Lab's Matthew Tyler on conscious consumption, resale culture and purpose-driven brands

ESG

#YouthMonth | The Lab's Matthew Tyler on conscious consumption, resale culture and purpose-driven brands

Evan-Lee Courie 15 Jun 2026

How dotsure.co.za is growing South Africa’s next generation of talent

Youth Employment

How dotsure.co.za is growing South Africa’s next generation of talent

Issued by Dotsure.co.za 10 Jun 2026

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026

The 2026 Kantar-Diva-Curve Report

Inclusion, Empowerment & Social Justice

The 2026 Kantar-Diva-Curve Report

Leigh Andrews and Carissa Poonsammy, Issued by Kantar 3 Jun 2026