Consumer behaviour | Bizcommunity

Consumer behaviour | Bizcommunity

News

Ogilvy wins the highest number of awards at Effies 2026

Effie Awards

Ogilvy wins the highest number of awards at Effies 2026

Issued by Ogilvy South Africa 1 day

Travel demand is rising, but tourism ads are failing to break through

Tourism & Travel

Travel demand is rising, but tourism ads are failing to break through

2 days

At the recent Nedbank IMC conference, country director for Google South Africa, Kabelo Makwane, examines how marketers can transform from how they used to do marketing to how they now need to, to reach consumers in a digital space (Image source: @Lesely Svenson, Bizcommunity)

IMC Conference

#IMC2026 | Google SA's Kabelo Makwane: In Africa a phone is a pocket PC

Danette Breitenbach 26 Oct 2026

Access is no longer the advantage

Marketing

Access is no longer the advantage

Issued by Dentsu 23 Oct 2026

FMCG

70% of South Africans shop with a list, but impulse buys still win

21 Oct 2026

If you can’t manufacture nostalgia, how can younger FMCG brands build lasting connections?

Retail Marketing

If you can’t manufacture nostalgia, how can younger FMCG brands build lasting connections?

15 Oct 2026

AI presents another opportunity to expand the reach and relevance of African entertainment and media, says PwC’s Africa Entertainment & Media Outlook 2026–2030 (Image source: © 123rf )

Media

AI can help African stories travel further as digital growth reshapes Africa's E&M industry

13 Oct 2026

Dentsu Africa Pulse | The easy part is over

Marketing

Dentsu Africa Pulse | The easy part is over

Issued by Dentsu 9 Oct 2026

SA Fashion Awards 2026 spotlight Woolworths, Foschini and local brands

Fashion

SA Fashion Awards 2026 spotlight Woolworths, Foschini and local brands

6 Oct 2026

New NIQ report: South African tech brands can win in 2027 by helping shoppers justify the purchase

Research

New NIQ report: South African tech brands can win in 2027 by helping shoppers justify the purchase

Issued by NielsenIQ 1 Oct 2026

Outsmart rising fuel prices with hyperlocal targeting and in-store solutions

Retailers

Outsmart rising fuel prices with hyperlocal targeting and in-store solutions

Olav Westphal, Issued by Vicinity Media 1 Oct 2026

The future creative: Human ingenuity in the age of AI

Marketing

The future creative: Human ingenuity in the age of AI

Issued by Dentsu 30 Sep 2026

PepsiCo’s Mirinda brings 'Smile Delivery Service' to Uganda

Retail Marketing

PepsiCo’s Mirinda brings 'Smile Delivery Service' to Uganda

28 Sep 2026

Is Checkers engineering your next grocery run with its new Stickables campaign?

CRM

Is Checkers engineering your next grocery run with its new Stickables campaign?

Fathima Khan 25 Sep 2026

The cost of coping is changing the way township consumers shop

Marketing

The cost of coping is changing the way township consumers shop

Issued by Rogerwilco 22 Sep 2026

Higher fuel costs make convenience pricier for South African shoppers

Retail

Higher fuel costs make convenience pricier for South African shoppers

Nonhle N. Luthuli 22 Sep 2026

Image supplied.

Trends

AI may change how we shop, but it hasn’t changed what we value

21 Sep 2026

Why shopping centres are becoming lifestyle destinations

Retailers

Why shopping centres are becoming lifestyle destinations

Nisha Kemraj 18 Sep 2026

SA shoppers are rethinking what 'private label' really means

FMCG

SA shoppers are rethinking what 'private label' really means

Tony Mun-Gavin 18 Sep 2026

Beyond visibility: Why township wall murals still matter in a digital-first world

OOH

Beyond visibility: Why township wall murals still matter in a digital-first world

Issued by Owakhe Media 17 Sep 2026

FMCG

Local brands hold their ground as South Africa’s FMCG market returns to growth

17 Sep 2026

Varsity Vibe recognised at the 2026 South African Loyalty Awards

Marketing

Varsity Vibe recognised at the 2026 South African Loyalty Awards

Issued by Varsity Vibe 17 Sep 2026

Image Supplied: Yazeed Osman

Trends

What your boerewors says about how South Africa shops

Yazeed Osman 17 Sep 2026

South Africans shift towards used cars as affordability pressures mount

Commercial & Industrial

South Africans shift towards used cars as affordability pressures mount

15 Sep 2026

A tale of 2 consumers: Value-seeking versus premiumisation in South Africa

Retail Marketing

A tale of 2 consumers: Value-seeking versus premiumisation in South Africa

Issued by NielsenIQ 15 Sep 2026

Image supplied.

Infrastructure, Innovation & Technology

Loop’s Nafi Abrahams is connecting people — from Mitchells Plain to the world

Maroefah Smith 15 Sep 2026

Blessed Hwaire. (Image supplied)

Retail Services

Beyond the dashboard: why African retail needs AI that can act

Blessed Hwaire 14 Sep 2026

The signals shaping business, media, technology, and consumer behaviour across Africa

Media

The signals shaping business, media, technology, and consumer behaviour across Africa

Issued by Dentsu 11 Sep 2026

ATM 2026 puts future of global travel in focus

Tourism

ATM 2026 puts future of global travel in focus

11 Sep 2026

Let's get personal: Sixty60 is predicting what shoppers want next

Retail Services

Let's get personal: Sixty60 is predicting what shoppers want next

Nonhle N. Luthuli 11 Sep 2026

When the cost of coping becomes part of the township customer experience

Research

When the cost of coping becomes part of the township customer experience

Issued by Rogerwilco 10 Sep 2026

Top sectors creating new opportunities for SA’s women entrepreneurs

SMEs

Top sectors creating new opportunities for SA’s women entrepreneurs

Issued by Business Partners Limited 2 Sep 2026

Jacobs taps SA’s iced coffee boom with new ready-to-drink range

FMCG

Jacobs taps SA’s iced coffee boom with new ready-to-drink range

2 Sep 2026

NIQ State of the Retail Nation: South Africans spend carefully as value takes centre stage

Retail Marketing

NIQ State of the Retail Nation: South Africans spend carefully as value takes centre stage

Issued by NielsenIQ 2 Sep 2026

Turning constraints into commercial advantage in Mozambique

Media

Turning constraints into commercial advantage in Mozambique

Catia de Sousa, Issued by Dentsu 1 Sep 2026

Why retailers are betting on refill

Retailers

Why retailers are betting on refill

Issued by DY/DX 27 Aug 2026

Search helped people find brands. ChatGPT Ads will help them choose

Advertising

Search helped people find brands. ChatGPT Ads will help them choose

Issued by RedSeptember 26 Aug 2026

Local Fashion Police empowers Durban’s next generation of fashion entrepreneurs

Fashion

Local Fashion Police empowers Durban’s next generation of fashion entrepreneurs

Issued by Proudly SA 25 Aug 2026

Mondelēz names Vijay Ameta to drive Central and East Africa growth

FMCG

Mondelēz names Vijay Ameta to drive Central and East Africa growth

26 Aug 2026

Investigative series exposes the human cost of SA’s illicit economy

Regulatory

Investigative series exposes the human cost of SA’s illicit economy

25 Aug 2026

Advert translation requires an understanding of context, culture, tone, humour, idioms, consumer behaviour and the original campaign objective/s, says Nozibele Zondi (Image: @ Trams Tours

Advertising

South African ad translations need culture, not just language

Nozibele Zondi 21 Aug 2026

Ogilvy wins its 10th Bookmarks Agency of the Year title

IAB Bookmarks Awards

Ogilvy wins its 10th Bookmarks Agency of the Year title

Issued by Ogilvy South Africa 20 Aug 2026

South Africa’s automotive market shifts from volume to value

Automotive

South Africa’s automotive market shifts from volume to value

Ayesha Hatea 13 Aug 2026

#WomensMonth | Danone's Lungile Mbatha talks commercial leadership, AI and consumer changes

Retail

#WomensMonth | Danone's Lungile Mbatha talks commercial leadership, AI and consumer changes

Evan-Lee Courie 13 Aug 2026

DF-SA calls for evidence-led, coordinated response to SA’s illicit alcohol market

Regulatory

DF-SA calls for evidence-led, coordinated response to SA’s illicit alcohol market

13 Aug 2026

E-commerce, trade growth drive Africa's digital supply chains

Supply Chain

E-commerce, trade growth drive Africa's digital supply chains

11 Aug 2026

Inspired by 99c bread, FNB and Boxer expand partnership

FMCG

Inspired by 99c bread, FNB and Boxer expand partnership

6 Aug 2026

#WomensMonth | OneDayOnly’s Laurian Venter puts people at the centre of e-commerce growth

E-commerce

#WomensMonth | OneDayOnly’s Laurian Venter puts people at the centre of e-commerce growth

Evan-Lee Courie 6 Aug 2026

Africa is not the next digital opportunity. It is the current one.

Marketing

Africa is not the next digital opportunity. It is the current one.

Issued by Dentsu 5 Aug 2026