Fifa World Cup 2026 | Bizcommunity

Fifa World Cup 2026 | Bizcommunity

News

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 2 days

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

3 days

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Streaming

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Issued by DStv 15 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

FMCG

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

Issued by McDonald’s South Africa 9 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Promotions & Activations

Girl Talk: Finding the next female voice in sports

19 May 2026

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Advertising

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

18 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Advertising

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

Advertising

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Promotions & Activations

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Issued by MSports Marketing 29 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Sport

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Issued by OnPoint PR 15 Apr 2026

TV

SportyTV bags rights to stream Fifa World Cup 2026 in SA

13 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Catch the Fifa World Cup Trophy live in South Africa

Events

Catch the Fifa World Cup Trophy live in South Africa

20 Jan 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

Marketing

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

Zuru unveils Fifa collectibles ahead of World Cup 2026

Design & Manufacturing

Zuru unveils Fifa collectibles ahead of World Cup 2026

19 Dec 2025

Adidas unveils the ultimate World Cup ball collection in a historic tribute

Sport

Adidas unveils the ultimate World Cup ball collection in a historic tribute

8 Dec 2025

Bafana Bafana qualify for 2026 World Cup

Sport

Bafana Bafana qualify for 2026 World Cup

15 Oct 2025

Official Match Ball for Fifa World Cup 2026 revealed

Sport

Official Match Ball for Fifa World Cup 2026 revealed

6 Oct 2025

Simphiwe Dludlu bids farewell to SABC Sport

TV

Simphiwe Dludlu bids farewell to SABC Sport

29 Jul 2025

Fifa Club World Cup Final Halftime Show headliners announcement

Music

Fifa Club World Cup Final Halftime Show headliners announcement

Issued by OnPoint PR 18 Jun 2025

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

New Jersey awarded 2026 World Cup final, Mexico to host opener

Sport

New Jersey awarded 2026 World Cup final, Mexico to host opener

6 Feb 2024