Effie Awards | Bizcommunity

Effie Awards | Bizcommunity

News

#Effies2025 | Halo and Pineapple: 100% sustained results

Effie Awards

#Effies2025 | Halo and Pineapple: 100% sustained results

Danette Breitenbach 11 hours

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Effie Awards

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Danette Breitenbach 1 day

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

1 day

#Effies2025 | Sanlam's F-Show breaks through the finance category

Effie Awards

#Effies2025 | Sanlam's F-Show breaks through the finance category

Danette Breitenbach 2 days

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Effie Awards

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Danette Breitenbach 2 days

$The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)$

Advertising

Humour is our superpower and it’s no laughing matter

5 Nov 2025

City Lodge Hotels wins Grand Effie Award for SOS!

Marketing

City Lodge Hotels wins Grand Effie Award for SOS!

Issued by City Lodge Hotels 30 Oct 2025

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 30 Oct 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Nurturing creativity in business

Marketing

Nurturing creativity in business

Issued by eatbigfish 25 Sep 2025

Effie Awards Gala tickets now available – celebrate the work that delivered real impact

Marketing

Effie Awards Gala tickets now available – celebrate the work that delivered real impact

Issued by Association for Communication and Advertising 16 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Effie South Africa announces 2025 grand jury in record-breaking entry year

Marketing

Effie South Africa announces 2025 grand jury in record-breaking entry year

Issued by Association for Communication and Advertising 7 Aug 2025

From silos to synergy: How real collaboration builds better brands

Media

From silos to synergy: How real collaboration builds better brands

Issued by Dentsu 24 Jul 2025

Record entries drive expansion of 2025 Effie Awards South Africa jury

Advertising

Record entries drive expansion of 2025 Effie Awards South Africa jury

Issued by Association for Communication and Advertising 15 Jul 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Marketing

Rogerwilco joins the B Corp movement: What it means for employees, clients, and the industry

Mongezi Mtati 5 Mar 2025

2025 Effie Awards: Entry dates announced

Marketing

2025 Effie Awards: Entry dates announced

Issued by Association for Communication and Advertising 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Image supplied.

Marketing

The One Show 2025 announces CMO Pencil award jury

21 Feb 2025

Call for judges: Effie Awards South Africa 2025

Marketing

Call for judges: Effie Awards South Africa 2025

Issued by Association for Communication and Advertising 12 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

#BestofBiz 2024: Marketing & Media

Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Ogilvy’s the most awarded and most effective agency at Effies 2024

Advertising

Ogilvy’s the most awarded and most effective agency at Effies 2024

Issued by Ogilvy South Africa 6 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Social Media

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Issued by Association for Communication and Advertising 10 Sep 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

The best of marketing: 2024 Effie Awards finalists announced

Marketing

The best of marketing: 2024 Effie Awards finalists announced

Issued by Association for Communication and Advertising 15 Aug 2024

2024 Effie Awards South Africa Grand Jury announced

Advertising

2024 Effie Awards South Africa Grand Jury announced

Issued by Association for Communication and Advertising 12 Aug 2024

Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Marketing

Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Issued by Association for Communication and Advertising 1 Aug 2024

2024 Effie Awards South Africa judges announced

Events & Conferencing

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

Advertising

Ogilvy SA named Most Effective Agency Network and Brand by Effie Index, with KFC recognised as Top Brand

Issued by Ogilvy South Africa 27 Jun 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Marketing

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Issued by Joe Public 7 Jun 2024