The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-one in business has been unaffected. In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...
Odette van der Haar 24 Jan 2020
Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...
Odette van der Haar 10 Jan 2018
2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.
Odette van der Haar 4 Feb 2014
The requirements of the new 'food labelling' legislation, which became effective on 1 March 2012, presents an enormous opportunity for the advertising profession.
Odette van der Haar 15 May 2012
2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012. [multimedia]
Odette van der Haar 12 Jan 2012
Historically, the retail season promises a spike in advertising and naturally consumer spend is not far behind as advertisers pull out all the stops to ensure that their brand makes it onto consumers' festive season shopping lists. In the face of a continued global economic recession, however, this is no simple feat...
Odette van der Haar 14 Dec 2011
The ban of alcohol advertising has been on the lips of government officials from not too long after tobacco advertising lost its public appearance rights in 1999. Now with political muscle behind the contentious restrictions bill, a full on ban of all alcohol advertising seems imminent.
Odette van der Haar 15 Mar 2011
We all expected 2010 to be a difficult year following the global economic recession, but the local advertising and communications industry faced some unexpected challenges which had little to do with economics and everything to do with a rapidly changing social, political and legal environment.
Odette van der Haar 13 Dec 2010
Despite the challenges of a post-recession environment, the industry is uniquely positioned to make 2010 a year of vigorous transformation.
Odette van der Haar 26 Jan 2010