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Jacques Cilliers
Jacques Cilliers is The Up & Up Group's Creative Director: AI and Automation Division.
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Show profile Hide profileI’ve worked in marketing for over the last 10 years, trying to help business bridge the gap between creative storytelling and strategic business outcomes, but over the last three years I’ve been at the forefront of Generative AI in marketing, helping global creatives working on some of the world’s biggest brands including Unilever, Reckitt, H&M and more embrace AI as part of their creative process. From developing AI training, to co-creating AI policies with clients, to helping marketers and creatives alike adapt and thrive in an era of accelerated change, my focus is always creative work that makes sense - not just noise.
I’ve worked in marketing for over the last 10 years, trying to help business bridge the gap between creative storytelling and strategic business outcomes, but over the last three years I’ve been at the forefront of Generative AI in marketing, helping global creatives working on some of the world’s biggest brands including Unilever, Reckitt, H&M and more embrace AI as part of their creative process. From developing AI training, to co-creating AI policies with clients, to helping marketers and creatives alike adapt and thrive in an era of accelerated change, my focus is always creative work that makes sense - not just noise.
