Previously head of social media and content at Aqua (now Wunderman), consulting to numerous agencies and brands on social media, content and digital marketing.
At the forefront of social media marketing in London in 2010, I have gone on to clock up career highlights such as establishing the MTN Group's social media policies, guidelines and strategies across 22 Opcos; as well as creating a social media command centre for a global beverage company. Winner of over 16 Assegai, New Generation Social & Digital Media Awards and a Loerie Craft Certificate - from gold, to silver, to bronze..
Known locally to many agencies as a secret weapon to bed down new clients (on-boarding teams, setting up policies and guidelines, writing strategies), I am also adept at working direct with clients to manage their agencies. Plugging a gap in strategy and skills is where I am most effective and valued.
I am a SXSW Interactive attendee, a committee member of the Branded Content Association of SA and an increasingly vocal advocate for women in tech. I have an Honours degree in publishing (Wits) and UK, SA and Pan-African experience across blue chip clients in the finance, FMCG, consumer, B2B, automotive, telecommunications, technology and gaming sectors. I recently spoke at the SA Pharmaceutical & Cosmetics Review Conference.
