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Digital media agency, HoneyKome, has appointed Michael Walker as new head of performance data and analytics. In his new role he will lead HoneyKome's digital strategy team, ensuring every aspect of the digital strategy is fully integrated into the company, and that performance marketing and advertising objectives are met. Michael taught himself coding, website design, digital advertising, and UX before moving into analytics and advertising. He is the first in a line of new senior executives who will be joining the HoneyKome team over the next six weeks.